I recently went for a hike with my two daughters in the hills that surround our home. Along the way, one of my daughters suggested that we walk in one line and coordinate our steps. She knew this was no simple …
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With data democratization comes more data tracking, which, if you’re not careful, can result in poor quality. Given that analysis …
Data has become the heartbeat of modern businesses. From e-commerce to finance, logistics to healthcare, data-driven decision-making is at the …
Every tool in your tech stack has two sides: what goes in and what comes out. With a tool like …
Which color is better: green or red? Which time of day is better: morning or night? Which flavor is better: sweet or …
Product analytics promises us something incredible: With more behavioral data about your users, you can make more informed product decisions. But …
Mixpanel’s core value has always been to unlock growth for digital products and the companies behind them. The way we …
The most successful companies today value, analyze, and learn from their customer data. And two tools in many of these …
We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: We’re …
Customer Focus is one of our core cultural values at Mixpanel. We respect our customers’ time and strive to make …
Data is complicated, and interpreting it correctly requires skill, an open mind, and—most importantly—a large amount of self-awareness. Why self-awareness? Because …
Today’s rising borrowing costs and dipping public markets are putting a squeeze on startup fundraising. In October 2022, Crunchbase reported …
When a company reaches hyper-growth mode, it’s worth taking a look at how it got there. In many cases, businesses …
A product without users is like a fish without water. In order for a product to swim (be successful), it …
When a product doesn't have good customer retention, it's like working with a leaky bucket. Without existing customers coming back to …
At most companies, software engineers are in a constant state of rushing to get features and bug fixes out the …
User onboarding is a critical part of your product’s success. Without an effective and engaging process for welcoming users to …
Companies need insights on how their customers use their digital products, but they face a dilemma between building a solution …
The economy was in the midst of a bounceback at the start of 2022. Across industries, we saw record-high company …