Product Analytics

What is predictive analytics?

Predictive analytics helps teams forecast future events based on past data. Learn how to use predictive analytics to unlock insights and make decisions.

Product Foundations Product Metrics

How to develop and measure a user adoption strategy

Greater efficiency in adoption leads to greater growth. Popular measures of user growth such as app stickiness or vitality, for instance, are really just indicators that a company is acquiring users at a faster rate than it is losing them. High adoption means companies keep more of what they catch, and are stickier and more vital.

Product Foundations

Build more useful products with journey maps

A user journey is a story about a customer or prospect as told from their perspective. It’s often depicted as the series of touch points they have with the business—starting when they first learn about the product and ending when they take a desired action such as a purchase or repeat purchase. Understanding the journey helps teams make their product more valuable to their users. Here’s how.

Innovators Product Foundations

How Hinge disrupted online dating with data

Tim MacGougan, Chief Product Officer at Hinge, joined the team right as leadership decided they needed to detoxify dating app culture and retool Hinge so it led to more relationships. By harnessing empathy and data, Tim and the team helped transform how relationships are formed online.

Innovators Product Foundations

Using data to combat environmental destruction

In the natural ecological order, most matter gets reused in an endless cycle. But the modern economy has wrenched from the circle of life because it encourages a linear “extractive industrial model” where resources are converted into non-recyclable matter that simply piles up, reports the Ellen MacArthur Foundation. Bacteria that are accustomed to munching on tanbark can't eat plastic bottles and, as humans burn fossil fuels, trees can’t scrub the air fast enough. The system is backed up. Product teams that are accustomed to battling churn will recognize this challenge for what it is: a systems failure. We spoke with two product leaders tackling the problem head-on with data.

Product Foundations Product Metrics

Launches: Metrics-Driven Guide to Success

The success of a product launch can determine the success or failure of the product itself. This guide explains what to do before, during, and after the launch, as well as which metrics to measure to ensure launch success.

Product Metrics

The metrics that matter to media

Across the entire media landscape, companies may appear to be in measurement crisis. But as Blandon Casenave, SVP of Digital Measurement Strategy at NBC Universal, points out, segmentation can tell a different story. Almost all companies still have at least one segment of their customers for whom everything is going right. They are very loyal, find plenty of value, and evangelize the product. That audience is a "bright spot." To adapt to today’s media environment, teams must drill down into those "bright spots" to find out who those people are, what makes them so happy, and then replicate that success across segments.

Product Foundations

The right data and communication strategy

As organizations grow, so does the distance between them and their customers. To maintain a customer-centric strategy at scale, the entire organization has to commit – not just a handful of advocates.

Blog Post

Sleep deprivation and product teams

Is the stigma against sleep in Silicon Valley really make tech workers more productive? Probably not, according to research by Stanford economist John Pencavel who found diminishing returns for work weeks longer than 56 hours.

Product Foundations

How teams of every size can build products like Google

We researched four tactics that can help product teams develop sharper focus and do more with fewer resources in 2018.

Blog Post

B2B app engagement & marketing psychology

Few users care about the challenges product teams face. All they know is whether the app is simple and if it makes their life easier. For B2B product teams who are ready to accept this, there is a solution: use the tenets of behavioral economics and marketing psychology to streamline their app and boost engagement.

Product Foundations

Why convert? Paid users tell their stories

Can product teams ever have too much candid user feedback? We don’t think so. If they don’t dig deeper than occasional …

Product Foundations

97% of users churn silently — here’s why

For product teams, fighting this silent user churn without any insight is like filling a leaky bucket. How can you patch yours up? Product analytics.