Mixpanel Team, Author at Mixpanel

Product Analytics

Why tracking less got VSCO more

In a meeting room in the VSCO office, on the corner of Broadway in Oakland, Steven Tang and Matt Turner stood in front of a whiteboard that was covered in little neon colored squares. Each Post-it Note had a phrase scribbled …

Mixpanel Team

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Inside Mixpanel

How we’re building product analytics that everyone can trust, use, and afford

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Meet Mixpanel Boards: a better way to collaborate

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Introducing Mixpanel’s Company KPIs Dashboard template

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The product data VCs want to see before investing in your startup

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Want to go deeper? Click on a category below for more from the Signal.

Product Foundations
This is the difference between statistics and data science

It’s unclear whether there is a greater demand for data scientists or for articles about data science. So it goes …

Mixpanel Team
Product Foundations
Hinge’s “good churn” connects 50,000 dates a week, and more unlikely startup lessons

Almost no company could give me a lesson on love and data better than Hinge, one of today’s most popular …

Mixpanel Team
Innovators
Andrew Chen on the state of growth hacking

After navigating a few winding hallways at Uber HQ to find a tucked away conference room, I’m chatting with Andrew Chen …

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We’re in a Bot Gold Rush. Kik tells you how to strike it rich.

Quinn Brenner was living a nightmare. Her mother passed away. She was rejected from drama school. Then, as she was …

Mixpanel Team
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So you want to be a product manager? Make yourself the product

Founder and CEO of Product School, Carlos Gonzalez de Villaumbrosia shares the fundamental rubric for next-generation PMs: what it takes …

Mixpanel Team
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How Breather built a network of spaces

Supplying peace and quiet while solving the on-demand economy. "Acquire users." That's the common wisdom for consumer-facing startups. The more users, …

Mixpanel Team
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A guide towards App Store Optimization

Let's face it, getting your application discovered in the App Store or Google Play is a huge challenge but if …

Mixpanel Team
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Predictive Analytics for Mobile and Web Apps

Predictive analytics is unfathomable to many of us. Terms like artificial intelligence, neural networks and deep learning just deepen the …

Mixpanel Team
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Apple Music and Spotify: Parallel Product Teardown

This past June, Jimmy Iovine took to the stage of Moscone West in downtown San Francisco to introduce the always …

Mixpanel Team
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Scaling without losing focus on meaningful metrics – how Twitch gets it right

We're in the cafeteria of Twitch's San Francisco office. Screens are on every wall, streaming games of League of Legends, …

Mixpanel Team
Innovators
HubSpot: something you can’t live without

Did they even open my email? Did they check out my link? Marketers have had tools to answer these questions for …

Mixpanel Team
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Now you can hide events and properties

Keep stale event and property names out of your dropdowns. Mixpanel has long offered you the ability to hide events that …

Mixpanel Team
Blog Post Inside Mixpanel
Updated Live View: A more powerful tool

Mixpanel's Live View report displays events coming into your Mixpanel project in real time. Live View is an extremely useful …

Mixpanel Team
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How Greenvelope Increases Sign-Up Conversion

Greenvelope strives to deliver the most elegant electronic invitation service by emulating the experience of opening a "traditional" printed invitation. …

Mixpanel Team
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Date property filters: Custom cohortize your events

Recent updates to date property filters allow enhanced segmentation and cohortization across all of Mixpanel's Engagement reports. Using date properties …

Mixpanel Team
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Formulas: Calculating with numeric values

When it comes to Mixpanel products, we're all about constantly making improvements that our users have asked for. Regarding the …

Mixpanel Team
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This pitch deck got our startup a $865M valuation (2014)

Update: Read about Mixpanel's Series C funding and unicorn valuation here! Today, we're going to open-source the pitch deck that led …

Mixpanel Team
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Measure how long things take within your iOS app

We realize that it's important to understand how long various actions take within your apps. For instance, if it's taking …

Mixpanel Team

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Why tracking less got VSCO more

Browse the Signal

This is the difference between statistics and data science

Hinge’s “good churn” connects 50,000 dates a week, and more unlikely startup lessons

Andrew Chen on the state of growth hacking

We’re in a Bot Gold Rush. Kik tells you how to strike it rich.

So you want to be a product manager? Make yourself the product

How Breather built a network of spaces

A guide towards App Store Optimization

Predictive Analytics for Mobile and Web Apps

Apple Music and Spotify: Parallel Product Teardown

Scaling without losing focus on meaningful metrics – how Twitch gets it right

HubSpot: something you can’t live without

Now you can hide events and properties

Updated Live View: A more powerful tool

How Greenvelope Increases Sign-Up Conversion

Date property filters: Custom cohortize your events

Formulas: Calculating with numeric values

This pitch deck got our startup a $865M valuation (2014)

Measure how long things take within your iOS app