Mixpanel is an analytics company, so I don’t have to tell you that we highly value using analytics to make better decisions and optimize the running of our business. As our Head of Data and Analytics, my team and I …
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Most of the data our customers analyze in Mixpanel is from user behavior. But when you add in data from …
In another blog, we provided a look at how we implemented a product-led growth (PLG) strategy at Mixpanel from a …
We adopted a product-led growth (PLG) strategy at Mixpanel in 2021. The idea behind PLG is that you want potential …
Machine learning and artificial intelligence have seen an explosion of real-world applications in the last decade. Applications such as targeting …
In 2019, industry-leading Business Intelligence (BI) tools, Looker and Tableau, were acquired by Google and Salesforce for over $18 billion …