From Looker to Mixpanel: How and why Mixpanel’s analytics team is making the transition
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From Looker to Mixpanel: How and why Mixpanel’s analytics team is making the transition

From Looker to Mixpanel: How and why Mixpanel’s analytics team is making the transition
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Adam Kinney
Head of Analytics @ Mixpanel
Last Edited:
Jun 20, 2024
Published:
May 3, 2024

Early experiments with Mixpanel for business data

The promise of event analytics for everything

We knew Mixpanel needed to grow in functionality

Looker and Mixpanel

The problems that came out of using two tools

Analytics for everyone.

My dream business analytics tool is now a reality

Mirror in Mixpanel

The new Mixpanel features that make all of this possible

Try Mixpanel for business data today

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Adam Kinney
Adam Kinney
Head of Analytics @ Mixpanel