Product Analytics

Being more ‘self-serve’ using product analytics

Imagine your ideal customer discovering your product for the first time. It's exactly the kind of tool they want to …

Data Stack Product Analytics

Adding analytics event tracking in SwiftUI—the elegant way

SwiftUI is groundbreaking in its capacity for enabling well-architected, concisely defined, and highly readable UI code. So the last thing we …

Product Analytics Product Foundations

Product analytics improves patient experience

Healthcare brands that practice A/B testing and personalization are 5x more likely to report faster growth than those that do …

Data Stack Product Analytics

Product analytics implementation hiccups that are easy to spot

You can spend all the time in the world devising a thoughtful, nuanced analytics strategy for your product analytics, but …

Product Analytics Product Metrics

User interviews and product analytics

As a product leader at Mixpanel, I can go on and on about the value of using product analytics in …

Data Stack Product Analytics

Feature flags and product analytics

Experimentation is a huge part of getting your product right, whether it's trying out a new feature or potential tweaks …

Data Stack Product Analytics

A modular approach for integrating analytics platforms into your iOS app

Mixpanel is the gold standard for iOS app analytics. And the best way to see how is to try it …

Data Stack Product Analytics

Instamojo on data stack philosophy

As the Head of Analytics at Instamojo, an e-commerce enabler that provides e-commerce solutions to over 1.5 million micro- to …

Product Analytics Product Metrics

How LinkAja’s teams drive growth

With an estimated 83 million people who still lack access to formal financial services, Indonesia has one of the largest …

Data Stack Product Analytics

I’ve helped build 5 startups: Here’s how product analytics cuts costs and headaches

For startups, product analytics isn’t just a "nice to have" tool in your stack of tech solutions that are supposed …

Product Analytics

Funnel analysis: Find conversion problems

Whether you’re trying to measure how effectively you’re acquiring users or trying to make sense of in-product user journeys, funnel analysis is a cornerstone of understanding campaign performance and product health.

But before we get ahead of ourselves, let’s take a look at what funnel analysis even is and how Mixpanel can help you make the most of it.

Product Analytics

Self-serve product analytics empowering teams

Almost every company strives to be data-informed, which can lead to a tendency to collect product data in droves. But, …

Inside Mixpanel Product Analytics

Freshpaint codeless implementation

Product analytics tools help teams understand mission-critical metrics so they can transform data into actionable insights that improve the user …

Product Analytics

A primer on retention analytics for product leaders

Test yourself with this word problem: Imagine you’re a product manager responsible for your company’s new "business messaging and collaboration" …

Product Analytics Product Metrics

Data sophistication with user growth

As Head of Data Science, Digital Ventures at Viacom18 Media—a Mumbai-based joint venture between ViacomCBS and Network18 and one of …

Product Analytics

How to drive retention and customer loyalty

Ryan is the Senior Content Marketing Manager at Iterable, the growth marketing platform that maximizes lifetime value by enabling you …

Product Analytics Product Foundations

BI vs. product analytics: Why you need both

In 2019, industry-leading Business Intelligence (BI) tools, Looker and Tableau, were acquired by Google and Salesforce for over $18 billion …

Product Analytics Product Foundations

Collection, analysis, action: A beginner’s guide to the product stack

This post is written by TWG, a product consultancy specializing in modern application development, data engineering, and product growth. Since …