Innovators

Tristan Handy on the changing face of the data stack

Tristan Handy is the founder of dbt Labs. In this interview, Tristan gives us his thoughts on the data stack …

Product Analytics Product Metrics

How LinkAja’s teams drive growth

With an estimated 83 million people who still lack access to formal financial services, Indonesia has one of the largest …

Inside Mixpanel

How I went from struggling with math to becoming a data and analytics advocate

I’ve struggled with math since high school. It wasn’t that I was incapable of doing simple algebra here and there. My …

Product Foundations

Why you need a strong A/B testing solution

Best-of-breed product analytics solutions like Mixpanel are extremely valuable in that they do the best job at revealing how your …

Product Foundations

Product analytics & enterprise organizations

This post is written by Human37, a data-driven customer experience agency located in Brussels, Belgium. Human37 helps you define, design, implement and …

Product Metrics

PLG with Product Management Metrics

Product-led growth is a user-centric strategy in which the product itself is the primary acquisition, expansion, and retention channel. It …

Data Stack Product Analytics

I’ve helped build 5 startups: Here’s how product analytics cuts costs and headaches

For startups, product analytics isn’t just a "nice to have" tool in your stack of tech solutions that are supposed …

Product Foundations

2021 State of Product Data Report

The State of Product Data Report 2021 is finally here. Created in partnership with the Product-Led Alliance, we surveyed PMs …

Product Analytics

Funnel analysis: Find conversion problems

Whether you’re trying to measure how effectively you’re acquiring users or trying to make sense of in-product user journeys, funnel analysis is a cornerstone of understanding campaign performance and product health.

But before we get ahead of ourselves, let’s take a look at what funnel analysis even is and how Mixpanel can help you make the most of it.

Product Foundations

Identifying growth KPIs that are leading indicators of product success

Imagine you run a lemonade stand. You meticulously track how many people purchase from your stand each week, because that’s …

Inside Mixpanel

Dark Mode in Mixpanel is here

For years, we at Mixpanel have gone all in on making light work of product analytics. Today, that ends. That's because …

Product Foundations

Cookies, GDPR in product analytics strategy

Collection and use of personal data is core to product analytics, and data protection should feature prominently in designing any …

Innovators

Getting your metrics straight to succeed in SaaS

Elad Gil spends a lot of time thinking about what makes SaaS companies work well. We sat down with the …

Inside Mixpanel

Building complete and accurate user profiles

Your cloud data warehouse may secretly be your second most important product analytics tool after Mixpanel. It’s essentially a huge …

Product Foundations

The art of removing features and products

Teams are praised whenever they release a new feature (or product) to their customers. Imagine the internal 'pat on the …

Innovators Product Foundations

Gokul Rajaram on not celebrating launches

Gokul Rajaram has spent the last few decades leading product teams at world-class companies like Google, Facebook, and Square.  We sat …

Product Foundations Product Metrics

Chasing (and finding) product-market fit

Table of contentsThe problem with defining product-market fitIn search of quantitative indicators of product-market fit6 things about measuring product-market fit1. …

Inside Mixpanel

Less, but better: how focusing on UX helped us triple NPS in 18 months

Sometimes, the simplest path is the best path forward. With a renewed focus on our core user experience, we saw our …