Data Stack Inside Mixpanel

Save engineering time on your data warehouse pipeline

We’ve released a connector that sends data from Mixpanel to Amazon Redshift Spectrum, Google BigQuery, Snowflake, Google Cloud Storage and …

Inside Mixpanel

How to use Mixpanel to drive your website KPIs

How Mixpanel's website manager uses Mixpanel to build a site that delivers delightful experiences for its audience while delivering key business outcomes.

Popular Topics

What are correlation metrics?

An overview of correlation metrics Correlation metrics measure whether or not there is a relationship between two variables. For example, whether …

Inside Mixpanel

Gain better customer engagement with cohorts

When it comes to data analysis, cohorts is one of the most underused features that we see with our clients. This is a shame because it is one of the most powerful ways to better understand your customers. Cohorts give users the power to break the large shapeless mass that represents everyone who has ever used a product into clearly-defined

In this article, I’ll show you how to start creating cohorts and how to use them to analyze your data. Let’s start with the basics: what cohorts are and how to create your first one.

Inside Mixpanel

Mixpanel Product Highlights

We spent 2018 working hard to ship features that help you use Mixpanel most effectively, and launching programs that help …

Inside Mixpanel

Why and how we updated our 2019 pricing

It can be tough to take a step back and concede that something you’ve been doing for a decade isn’t …

Popular Topics

How to track mobile app installs and why

Mobile app install tracking is when companies count the number of people who have downloaded or installed their app and …

Product Foundations

The simplest way to increase conversion

Analysis of 20 billion data points of retail and e-commerce products led us to one inescapable conclusion about the best way to get more value from users.

Popular Topics

What is real-time analytics?

What is real-time analytics? Real-time analytics allows you to analyze data within seconds of when it is created. This is important …

Popular Topics

Website visitor tracking & how to use it

Why website visitor tracking is crucial Web visitor tracking gives teams a detailed understanding of their users’ needs, behaviors, and frustrations …

Product Foundations

Build more satisfying products with usability testing

Usability testing is the act of letting users try a product and observing them closely. Teams often record sessions and …

Inside Mixpanel

Introducing Flows

Flows helps you visualize and explore all the different ways that users navigate your product, so you can drive them towards the optimal paths.

Blog Post

How to use benchmark data to understand your users

Mixpanel's product benchmarks reports contain an implicit answer to the types of high-level metric categories that all product owners should care about: usage, retention, engagement, and conversion. These metrics are not meant to be stand-alone, but to work together in an ecosystem built by you, the product owner. This post is a guide to how to use the data in those reports and to get moving on your way to a deeper understanding of user behavior and product performance.

Product Analytics

What is product management analytics?

Product management analytics can measure users’ needs so teams can build more effective products. This guide covers the data, metrics, and tactics teams need to generate insights and make informed decisions.

Inside Mixpanel

Introducing Insights 2.0

Over the past few months, we have released a series of updates to our Insights report. Some are big, some small, but they are all changes needed to drive their businesses forward. Put together, they have turned Insights into one of the most powerful tools for exploring user behavior in Mixpanel.

Popular Topics

What is customer loyalty?

Why does customer loyalty matter? Customer loyalty is a strong predictor of a businesses’ long-term viability because loyal customers are durable. …

Popular Topics

What is behavioral segmentation?

The better teams are at segmenting their users, the more they can tailor their approach for each group. With behavioral …

Blog Post

The iPhone: 2007-2018

With Apple’s next launch event coming up on September 12, now is a good time to look at several years’ …