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Conversion Rate Optimization

Why is CRO Important? Generating traffic and leads is no easy task. The last thing you want to do is lose the opportunity to convert a lead once you have them. CRO gives you insight into why leads don’t convert and …

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Inside Mixpanel

How we’re building product analytics that everyone can trust, use, and afford

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Meet Mixpanel Boards: a better way to collaborate

Inside Mixpanel

Introducing Mixpanel’s Company KPIs Dashboard template

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The product data VCs want to see before investing in your startup

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Metrics for Product Management

Learn what product management metrics are, which ones are most commonly used by product teams, and how to choose and …

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Understand User Behavior with Data and Analytics

What Data Tells You About User Behavior Behavioral analytics goes much deeper than simple metrics like page views. It tells you …

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What is Growth Analytics?

Why Companies Should Use Growth Analytics Gathering and analyzing growth metrics gives companies a clear understanding of what promotes conversions, repeat …

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Why Does Knowing Your User Retention Rate Matter?

How to calculate user retention Retention metrics reveal a lot about the quality of user experience and whether you are meeting …

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What is user onboarding?

What is user onboarding? Customer onboarding is the process that new users go through to get acquainted and established with your …

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How to build a user onboarding flow

What are user onboarding best practices? It’s pretty alarming that after a month, almost all new app users have split or …

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Data-informed design: Getting started with UX analytics

What is UX analytics? UX analytics is the measurement and analysis of user activity on a website or app that provides …

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Developing a product adoption strategy

What is user adoption? User adoption, sometimes called onboarding, is the process by which new users become acclimated to a product …

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Inside Mixpanel
How to use betas to launch killer products

I’m Prachi Wadekar, a Product Manager on Mixpanel’s data infrastructure team. In this blog post I’ll share why we launch …

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What is marketing analytics?

Marketing analytics is the practice of collecting and measuring marketing data to improve the performance of a website or app. …

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Product Foundations
How Lemonade flipped the insurance model and became a unicorn through a data-informed culture

MAU, or Mobile Apps Unlocked, is a gathering of 2,500+ leaders from top mobile brands around the world that takes …

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What is statistical significance?

The amount of data created in 2020 alone is estimated to be around 50.5 zettabytes (that’s 21 zeroes); some claim …

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Product Foundations
5 tips for bringing your product to market faster

At Mixpanel, we relentlessly monitor customer feedback and take customer requests very seriously. So in the middle of last year, …

Mixpanel Team
Product Metrics
Choosing product metrics that matter

I’m Fatih Koca, Director of Analytics Strategy at Mixpanel. I’m responsible for supporting our customers in developing their analytics strategies …

Mixpanel Team
Inside Mixpanel
Exporting your data to Redshift Spectrum

I'm a Software Engineer at Mixpanel, working on our data export pipeline. My focus is on making it as easy …

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Product Foundations
How data informs design intuition

I'm Rakhi Parekh, a Senior Product Designer at Mixpanel, and I'm responsible for our product's end-to-end user experience. Fundamentally, Mixpanel …

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Product Foundations
The anatomy of user behavior

Understanding how people use your product begins with tracking their actions It all starts with a single user taking a simple …

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Product Foundations
Listening to customers at Black Ops

By 2015, Matthew Black was a veteran of the startup world. He’d founded two companies; one exited successfully (“a cool …

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Conversion Rate Optimization

Browse the Signal

Metrics for Product Management

Understand User Behavior with Data and Analytics

What is Growth Analytics?

Why Does Knowing Your User Retention Rate Matter?

What is user onboarding?

How to build a user onboarding flow

Data-informed design: Getting started with UX analytics

Developing a product adoption strategy

How to use betas to launch killer products

What is marketing analytics?

How Lemonade flipped the insurance model and became a unicorn through a data-informed culture

What is statistical significance?

5 tips for bringing your product to market faster

Choosing product metrics that matter

Exporting your data to Redshift Spectrum

How data informs design intuition

The anatomy of user behavior

Listening to customers at Black Ops