Customer churn is the percentage of customers that stopped using your company’s product or service during a given time period—and one of the most important metrics for businesses to evaluate. What is customer churn? Sometimes referred to as customer attrition, nearly all …
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What Does Points of Parity and Points of Difference Mean? When you want to position your brand two of the first …
What do you do when you just know your plan is working, but can’t prove it? Whether you’re trying to …
The term closed-loop analytics is very descriptive. It reveals the path or process closed leads follow from the moment they …
Why is monitoring loading speed important? For a user, there’s nothing more frustrating than a website that takes its sweet time …
Use this guide to user segmentation to learn how grouping users with similar characteristics can not only help you track …
Imagine you join a company to run a mobile app. You want to build a sign-up funnel to see where …
Viewport vs. Above the Fold Viewport is often confused with above the fold, which is understandable. The area known as above …
The benefits of analytics dashboards Dashboards are a fantastic analytics tool. They are like homepages for your top reports. It gives …
Does Above the Fold Still Matter? The above the fold area of a landing page is like the storefront of a …
What is Saas Retention? Saas retention is a key metric that focuses on your customers’ use of your product, essentially a …
Why Conversion Rate Optimization Matters You already know what conversion rate optimization (CRO) is and why it’s important - even more …
Every now and then you have a conversation that opens your eyes to an idea staring you in the face, …
What is Product Usage Analytics? Product usage analytics is the analysis of data produced by users that interact with a product. …
Product vs Growth It’s understandable that people would think growth analytics and product analytics are one in the same. For starters, …
Why Data Analytics Matters Startups are equally exhilarating and exhausting. The possibilities are endless, which is liberating but also overwhelming at …
What is Product Usage Analytics? Product usage analytics is the process of analyzing in-product data to understand how users interact with …
Why Funnels Matter What if you could tell where in the conversion process the most leads drop off? Or view conversion …
Why is CRO Important? Generating traffic and leads is no easy task. The last thing you want to do is lose …