Top 7 Analytics Dashboards
Analytics dashboards give your entire team a way to see the most important data at a glance all in one place. You just have to be careful about focusing on KPIs to avoid information overload.
The benefits of analytics dashboards
Dashboards are a fantastic analytics tool. They are like homepages for your top reports. It gives you a way to see and share all the most important information. At a glance you can tell if a new marketing campaign is gaining traction, whether traffic is on track and how much sales have increased over the last month.
But that’s just a sampling of what can be viewed on analytics dashboards. Other benefits of Mixpanel dashboards include:
- High level summary of information that’s easy to digest.
- Easily share key information with other team members.
- Use the Pin to Mobile feature to view dashboards on mobile devices.
- Information can be updated in real-time for the most up-to-date view of data.
- Dashboards are super easy to generate using reports that have already been built.
- With one click you can go directly to a report for more details.
- Create an unlimited number of dashboards.
- Modify dashboards with a few clicks.
- Ability to select which dashboards are visible.
- Choose from default dashboards or create your own.
- Can add multiple reports to a single dashboard.
With Mixpanel there are extra features that allow you to do even more, like view dashboards in a TV mode at the office. What’s most important is that dashboards are easy to generate and can be viewed across a variety of platforms so that information is always available.
Why Streamlined Dashboards Are More Productive Dashboards
Dashboards are a keep it simple situation. Even though you can add multiple reports to a single dashboard, resist the urge to add more than a few. Overcrowding the dashboard with too many metrics makes it more difficult to take in the information instead of easier. It can quickly become a jumble of graphs, charts and numbers that’s more confusing than insightful.
Since you aren’t limited to the number of dashboards that can be created, we suggest adding just two or three reports to a single dashboard.
Another way to streamline the data is by creating different types of dashboards. To avoid dashboards that are more distracting than meaningful, have an audience in mind. For example, you can create a marketing team dashboard that focuses solely on campaigns, traffic and conversions. Even if you have ten other custom dashboards, the marketing team can focus their attention on the one that matters most to them.
You can also create personal dashboards that only you see. It’s a way for each employee or stakeholder make a custom dashboard with data that’s most relevant to their work.
What a Simple Dashboard Should Contain
Dashboards should be laser focused. Ultimately, you’ll want to drill down to the most important metrics based on the needs of your business. It’s best to stick to the key performance indicators (KPIs).
Let’s take a look at an example of a simple yet highly productive dashboard.
- This dashboard could be as simple as one report – uptime over the last 30 days.
- You could also add reporting for historical uptime for month-over-month and year-over-year averages.
- Another report that could be added to provide insight into the cost of downtime is sales over the last 30 days.
The idea is to have the most relevant data up front and easy to see. Everything else can either be added to another dashboard or set aside altogether when evaluating uptime.
7 Key Analytics Dashboards for Your Business
At Mixpanel we give you the freedom to create as many custom dashboards as you need. Every business is going to have a unique set of dashboards because no two businesses have the same exact goals.
With that said, there are seven dashboards that most businesses find useful.
Measure marketing campaign performance with reports on traffic, sign ups and sales.
See how close you are to 100% uptime and when downtime is most likely to occur by gauging the percentage over time.
How much is customer acquisition? Does a marketing campaign have good ROI? These are the types of questions that can be answered with a spend dashboard.
Sitewide traffic and visitor information for key web pages can be tracked on the traffic dashboard.
Revenue, traffic, accounts – the growth dashboard takes a look at KPIs related to growing your business.
Product usage KPIs like engagement rate and MAU help direct development.
All businesses want to know how much money they are making and how to increase profit. Data like sales and retention reports can give you the answer.