Tim Produk

Template

Feature Launch

Feature Launch

Feature Launch

Understand if your new feature is being adopted, retained, and impacting your core product experience.

You shipped the feature — now what? The hardest part of any launch isn't building it, it's knowing whether it actually moved the needle. This template helps you answer the questions that matter after launch day: are users adopting it, are they coming back to use it again, and is it making your overall product better?

Compare retention for users who adopted the feature versus those who didn't, so you can make the case with data instead of intuition. Use it after every launch to build a culture of measuring outcomes, not just shipping output.

You shipped the feature — now what? The hardest part of any launch isn't building it, it's knowing whether it actually moved the needle. This template helps you answer the questions that matter after launch day: are users adopting it, are they coming back to use it again, and is it making your overall product better?

Compare retention for users who adopted the feature versus those who didn't, so you can make the case with data instead of intuition. Use it after every launch to build a culture of measuring outcomes, not just shipping output.

Frequently Asked Questions

How do I measure feature adoption after a product launch?

What is a good Week 1 feature retention rate?

How do I know if a new feature is actually improving my product?

What percentage of my users should be trying a new feature?

How do I tell if usage is spreading broadly or concentrated among power users?

Frequently Asked Questions

How do I measure feature adoption after a product launch?

What is a good Week 1 feature retention rate?

How do I know if a new feature is actually improving my product?

What percentage of my users should be trying a new feature?

How do I tell if usage is spreading broadly or concentrated among power users?

Frequently Asked Questions

How do I measure feature adoption after a product launch?

What is a good Week 1 feature retention rate?

How do I know if a new feature is actually improving my product?

What percentage of my users should be trying a new feature?

How do I tell if usage is spreading broadly or concentrated among power users?

Frequently Asked Questions

How do I measure feature adoption after a product launch?

What is a good Week 1 feature retention rate?

How do I know if a new feature is actually improving my product?

What percentage of my users should be trying a new feature?

How do I tell if usage is spreading broadly or concentrated among power users?