Pricing plans overview

• Free plan ($0/month, free forever): Explore product intelligence for free, no credit card required. Includes unlimited seats, up to 1M events/month, 10K session replays/month, up to 1k MEU/month for experiments, up to 10 active feature flags, and funnels & retention analysis. Sign up at https://mixpanel.com/register/. Preferred by: copy.ai, MileIQ, Simpplr.

• Growth plan (starts at $0/month, volume discounts available): Get advanced intelligence with higher limits. Includes up to 20M events/month (1M events included in the base price, additional events billed per the pricing breakdown above), up to 500K session replays/month (20K session replays/month included in the base price), 5k MEU/month included for experiments (up to 500 with purchase of additional MEU), up to 50 active feature flags, unlimited saved cohorts/metrics/reports, custom & borrowed properties, and up to 5 alerts. Start for free at https://mixpanel.com/signup?next=%2Fpricing%2Fplan-builder%2F/. Preferred by: Snapchat, Coinbase, Andreessen Horowitz.

• Enterprise plan (custom pricing, contact sales): Full product intelligence platform with dedicated account support. Includes up to 1T events/month, custom session replay volumes, custom experiment & feature flag volumes, unlimited alerts & anomaly detection, data verification and quality monitoring, root cause analysis, Metric Trees, custom data and replay retention policy, a dedicated success team with priority support, and first-party tracking domains. Preferred by: Docusign, Pinterest, LG.

• Startup program: Early-stage companies founded less than 5 years ago, with up to $8M in total funding, that haven’t redeemed any other offers receive their first year free on the Startup Plan, including 1 billion events, 1 million Session Replays, unlimited experiments, and the entire product suite. Learn more at https://mixpanel.com/startups/.

Pricing breakdown (Yearly billing)

• 1M events/month: $0/month, $0/year (12M events/year), $0 annual savings compared to monthly billing.

• 1.5M events/month: $100/month, $1,200/year (18M events/year), $480 annual savings compared to monthly billing.

• 2M events/month: $185/month, $2,220/year (24M events/year), $887 annual savings compared to monthly billing.

• 3M events/month: $270/month, $3,240/year (36M events/year), $1,296 annual savings compared to monthly billing.

• 4M events/month: $360/month, $4,320/year (48M events/year), $1,728 annual savings compared to monthly billing.

• 5M events/month: $438/month, $5,256/year (60M events/year), $2,100 annual savings compared to monthly billing.

• 6.5M events/month: $561/month, $6,732/year (78M events/year), $2,691 annual savings compared to monthly billing.

• 8M events/month: $680/month, $8,160/year (96M events/year), $3,264 annual savings compared to monthly billing.

• 10M events/month: $840/month, $10,080/year (120M events/year), $4,032 annual savings compared to monthly billing.

• 12.5M events/month: $1,047/month, $12,564/year (150M events/year), $5,025 annual savings compared to monthly billing.

• 15M events/month: $1,230/month, $14,760/year (180M events/year), $5,904 annual savings compared to monthly billing.

• 17.5M events/month: $1,431/month, $17,172/year (210M events/year), $6,867 annual savings compared to monthly billing.

• 20M events/month: $1,635/month, $19,620/year (240M events/year), $7,848 annual savings compared to monthly billing.

• For 20M+ events per month, contact sales for custom annual pricing.

Pricing breakdown (Monthly billing)

• 1M events/month on monthly billing: $0/month, $0/year total (12M events/year), $0 would be saved per year by switching to annual billing.

• 1.5M events/month on monthly billing: $140/month, $1,680/year total (18M events/year), $480 would be saved per year by switching to annual billing.

• 2M events/month on monthly billing: $259/month, $3,108/year total (24M events/year), $887 would be saved per year by switching to annual billing.

• 3M events/month on monthly billing: $378/month, $4,536/year total (36M events/year), $1,296 would be saved per year by switching to annual billing.

• 4M events/month on monthly billing: $504/month, $6,048/year total (48M events/year), $1,728 would be saved per year by switching to annual billing.

• 5M events/month on monthly billing: $613/month, $7,356/year total (60M events/year), $2,100 would be saved per year by switching to annual billing.

• 6.5M events/month on monthly billing: $785/month, $9,420/year total (78M events/year), $2,691 would be saved per year by switching to annual billing.

• 8M events/month on monthly billing: $952/month, $11,424/year total (96M events/year), $3,264 would be saved per year by switching to annual billing.

• 10M events/month on monthly billing: $1,176/month, $14,112/year total (120M events/year), $4,032 would be saved per year by switching to annual billing.

• 12.5M events/month on monthly billing: $1,466/month, $17,592/year total (150M events/year), $5,025 would be saved per year by switching to annual billing.

• 15M events/month on monthly billing: $1,722/month, $20,664/year total (180M events/year), $5,904 would be saved per year by switching to annual billing.

• 17.5M events/month on monthly billing: $2,003/month, $24,036/year total (210M events/year), $6,867 would be saved per year by switching to annual billing.

• 20M events/month on monthly billing: $2,289/month, $27,468/year total (240M events/year), $7,848 would be saved per year by switching to annual billing.

• For 20M+ events per month, contact sales for custom monthly pricing.

Usage

• Saved reports: Free – 5 per seat; Growth – Unlimited; Enterprise – Unlimited.

• Monthly events: Free – Up to 1M; Growth – First 1M free, up to 20M; Enterprise – Up to 1T.

• Seats: Free – Unlimited; Growth – Unlimited; Enterprise – Unlimited.

• Session replays: Free – 10k monthly sessions; Growth – 20k monthly sessions (Add up to 500k sessions); Enterprise – 20k monthly sessions, customizable.

• Experiments: Free – 1k MEU / month (Monthly Experiment Users = number of users exposed to an experiment); Growth – 5k MEU / month (May add up to 100k MEU/month); Enterprise – Custom.

• Active feature flags: Free – Up to 10; Growth – Up to 50 (Up to 500 with purchase of additional MEU); Enterprise – Custom.

Analysis

• Mixpanel Agent: Free – Available; Growth – Available; Enterprise – Available.

• MCP server: Free – Available; Growth – Available; Enterprise – Available.

• Mixpanel Headless (Work with Mixpanel as code. Learn more here.): Free – Available; Growth – Available; Enterprise – Available.

• Insights, funnels, retention, & flows reports (View event frequencies as trendlines, identify top user paths, understand user conversion, and analyze user retention and usage frequency.): Free – Available; Growth – Available; Enterprise – Available.

• Web analytics: Free – Available; Growth – Available; Enterprise – Available.

• Mobile analytics: Free – Available; Growth – Available; Enterprise – Available.

• Integrations (Includes CDP, devops, ETL, and more. View complete list here): Free – Available; Growth – Available; Enterprise – Available.

• Templates: Free – Available; Growth – Available; Enterprise – Available.

• Cart analysis: Free – Available; Growth – Available; Enterprise – Available.

• Custom events (Combine multiple events and filters to query them at once.): Free – Available; Growth – Available; Enterprise – Available.

• Campaign reporting (Analyze traffic and understand marketing channel performance.): Free – Available; Growth – Available; Enterprise – Available.

• Multi-touch attribution: Free – Not available; Growth – Available; Enterprise – Available.

• Saved metrics, behaviors, & formulas: Free – Limited (You can create formulas, metrics, and behaviors, but can’t save them for reuse.); Growth – Available; Enterprise – Available.

• Behavioral cohorts (Create cohorts of users for behavioral segmentation and analysis.): Free – Limited (You can create cohorts but can’t save them.); Growth – Available; Enterprise – Available.

• Custom properties (Transform data with Excel-like formulas to power ad-hoc analysis.): Free – Not available; Growth – Available; Enterprise – Available.

• Borrowed properties (Copy properties from one event to another to quickly connect different types of data.): Free – Not available; Growth – Available; Enterprise – Available.

• Group analytics (Measure KPIs at the account or company level. B2B companies can use this add-on to prevent churn and discover upsell opportunities based on their group-level product usage.): Free – Not available; Growth – Add-on (Group Analytics add-on is available for an extra fee with paid plans.); Enterprise – Add-on (Group Analytics add-on is available for an extra fee with paid plans.).

• Monitoring & alerts (Create alerts to get immediate notifications when metrics spike or dip unexpectedly.): Free – Not available; Growth – 5 per project; Enterprise – Available.

• Anomaly detection (Automatically identify significant fluctuations in metrics.): Free – Not available; Growth – Not available; Enterprise – Available.

• Root cause analysis (Quickly diagnose drivers of metric changes.): Free – Not available; Growth – Not available; Enterprise – Available.

• Cross-product analytics (Create analyses across your product portfolio.): Free – Not available; Growth – Not available; Enterprise – Available.

• Signal correlation analysis (Uncover insights by finding correlations between user actions.): Free – Not available; Growth – Not available; Enterprise – Available.

• Metric Trees (View event frequencies as trendlines, identify top user paths, understand user conversion, and analyze user retention and usage frequency.): Free – Not available; Growth – Not available (Metric Tree add-on is available for an extra fee on paid plans.); Enterprise – Add-on (Metric Tree add-on is available for an extra fee.).

Data management

• Autocapture: Free – Available; Growth – Available; Enterprise – Available.

• Data dictionary (Use Lexicon to define, organize, and add context to events and properties used throughout Mixpanel.): Free – Available; Growth – Available; Enterprise – Available.

• Ingestion & export API access (Import historical data.): Free – Available; Growth – Available; Enterprise – Available.

• Drop filters (Stop unwanted events from being ingested and stored): Free – Available; Growth – Available; Enterprise – Available.

• Query API access (Download reports as CSV, PNG, or PDF files and export report results to JSON or CSV.): Free – Not available; Growth – Available; Enterprise – Available.

• Lookup tables (Enrich data in seconds by uploading a CSV list of properties.): Free – Limited (You can’t save mapped properties for reuse.); Growth – Available; Enterprise – Available.

• Data warehouse connectors (Easily bring warehouse data into Mixpanel to get an end-to-end view of product usage, costs and revenue, and more. Events from data warehouse connectors are counted toward your event limit in the same way as events from all other sources.): Free – Not available; Growth – Available; Enterprise – Available.

• Data pipelines (With this add-on, you can spend less time cleaning and preparing your data, and export events and user profiles created in Mixpanel to your cloud storage for custom analysis.): Free – Not available; Growth – Add-on (Data Pipelines add-ons is available for an extra fee with paid plans.); Enterprise – Add-on (Data Pipelines add-ons is available for an extra fee with paid plans.).

• Data standards (Enforce naming and metadata standards on events): Free – Not available; Growth – Not available; Enterprise – Available.

• Event owners (Designate owners of events.): Free – Not available; Growth – Not available; Enterprise – Available.

• Event approval (Hides new events by default and notify admins when they are ingested): Free – Not available; Growth – Not available; Enterprise – Available.

• Data quality & volume monitoring (Get notified when data quality and volume issues arise.): Free – Not available; Growth – Not available; Enterprise – Available.

• Warehouse sync monitoring (Get notified when data quality and volume issues arise.): Free – Not available; Growth – Not available; Enterprise – Available.

• Verified data & cohorts (Mark trusted Events, Custom Events, Behaviors, and Formulas with Verified badge to signal reliability for accurate analysis.): Free – Not available; Growth – Not available; Enterprise – Available.

• First-party tracking domains: Free – Not available; Growth – Not available; Enterprise – Available.

Session Replay

• Web session replays: Free – Available; Growth – Available; Enterprise – Available.

• Mobile session replays: Free – Available; Growth – Available; Enterprise – Available (Add-ons are available for an extra fee with paid plans.).

• Replay retention: Free – 30 days; Growth – 30 days; Enterprise – 7-365 days.

• Privacy controls (masking, blocking): Free – Available; Growth – Available; Enterprise – Available.

• Heatmaps and clickmaps: Free – Available; Growth – Available; Enterprise – Available

• MCP support: Free – Available; Growth – Available; Enterprise – Available.

• AI summaries: Free – Available; Growth – Available; Enterprise – Available.

• Magic playlists & bookmarking: Free – Available; Growth – Available; Enterprise – Available.

• Replays by user, reports, events: Free – Available; Growth – Available; Enterprise – Available.

• Rage clicks & dead clicks: Free – Available; Growth – Available; Enterprise – Available.

• Console logs & network calls: Free – Available; Growth – Available; Enterprise – Available.

• Server-side stitching: Free – Available; Growth – Available; Enterprise – Available.

• Mobile autocapture: Free – Available; Growth – Available; Enterprise – Available.

• Flutter SDK for Android, iOS, macOS: Free – Available; Growth – Available; Enterprise – Available.

• CDP support (e.g., Segment, mParticle): Free – Available; Growth – Available; Enterprise – Available.

• Open source mobile session replay (Available for iOS and Android): Free – Available; Growth – Available; Enterprise – Available.

• Sampling controls in UI: Free – Not available; Growth – Included with paid add-on; Enterprise – Included with paid add-on.

Experiments

• Multi-variant experiments: Free – Available; Growth – Available; Enterprise – Available.

• MCP support (beta): Free – Available; Growth – Available; Enterprise – Available (Add-ons are available for an extra fee with paid plans.).

• Agentic setup: Free – Available; Growth – Available; Enterprise – Available.

• Agentic analysis: Free – Available; Growth – Available; Enterprise – Available.

• Experiment duplication: Free – Available; Growth – Available; Enterprise – Available.

• Diagnostic analysis: Free – Available; Growth – Available; Enterprise – Available.

• Frequentist: Free – Available; Growth – Available; Enterprise – Available.

• Sequential: Free – Available; Growth – Available; Enterprise – Available.

• CUPED: Free – Available; Growth – Available; Enterprise – Available.

• Bonferroni Correction: Free – Available; Growth – Available; Enterprise – Available.

• Winsorization: Free – Available; Growth – Available; Enterprise – Available.

• Benjamini-Hochberg procedure: Free – Available; Growth – Available; Enterprise – Available.

• Sample ratio mismatch monitoring: Free – Available; Growth – Available; Enterprise – Available.

• Per-experiment bias testing: Free – Available; Growth – Available; Enterprise – Available.

• Multi-environment support: Free – Available; Growth – Available; Enterprise – Available.

• Dynamic config support: Free – Available; Growth – Available; Enterprise – Available.

• Third-party feature flag support: Free – Available; Growth – Available; Enterprise – Available.

• Experiment dashboard & bulk editing: Free – Available; Growth – Available; Enterprise – Available.

Feature Flags

• Feature flags: Free – Available; Growth – Available; Enterprise – Available.

• Dynamic configs: Free – Available; Growth – Available; Enterprise – Available (Add-ons are available for an extra fee with paid plans.).

• MCP support (beta): Free – Available; Growth – Available; Enterprise – Available (Add-ons are available for an extra fee with paid plans.).

• Agentic setup: Free – Available; Growth – Available; Enterprise – Available.

• Percentage-based rollouts: Free – Available; Growth – Available; Enterprise – Available.

• Multi-environment support: Free – Available; Growth – Available; Enterprise – Available.

• QA testers: Free – Available; Growth – Available; Enterprise – Available.

• Permissions and audit trail: Free – Available; Growth – Available; Enterprise – Available.

• Runtime events targeting: Free – Available; Growth – Available; Enterprise – Available.

• Runtime properties targeting: Free – Available; Growth – Available; Enterprise – Available.

• Cohort targeting: Free – Available; Growth – Available; Enterprise – Available.

• Group cohort targeting: Free – Not available; Growth – Included with purchase of Group Analytics; Enterprise – Included with purchase of Group Analytics.

• Sticky variants: Free – Available; Growth – Available; Enterprise – Available.

• Flag exposures for users and groups: Free – Available; Growth – Available; Enterprise – Available.

• OpenFeature provider support (Visit the OpenFeature ecosystem): Free – Available; Growth – Available; Enterprise – Available.

• Offline Flag Caching for mobile and web: Free – Available; Growth – Available; Enterprise – Available.

• Flag dashboard and bulk editing: Free – Available; Growth – Available; Enterprise – Available.

Governance

• GDPR, CCPA, & Native SOC 2 type II compliant (Data deletion and export tooling, GDPR compliant Data Processing Addendum, GDPR compliant data transfers.): Free – Available; Growth – Available; Enterprise – Available.

• US or EU data residency (Can be enabled during project creation; not enabled by default.): Free – Available; Growth – Available; Enterprise – Available.

• Project-level roles & permissions (Manage project-level roles and permissions.): Free – Available; Growth – Available; Enterprise – Available.

• User privacy APIs: Free – Available; Growth – Available; Enterprise – Available.

• Audit log (Free and Growth plans retain logs for 90 days. Enterprise plans retain logs for 2 years.): Free – Available; Growth – Available; Enterprise – Available.

• Report-level roles & permissions (Share and manage permissions for reports, custom events, cohorts, and more.): Free – Not available; Growth – Available; Enterprise – Available.

• SAML-based SSO & SCIM provisioning: Free – Not available; Growth – Available; Enterprise – Available.

• Sensitive data classification & protection (Mark events and properties as sensitive and manage who can query them.): Free – Not available; Growth – Available; Enterprise – Available.

• Compartmentalized data access (Apply global filters to create data subsets that exclude irrelevant or secure data from analysis.): Free – Not available; Growth – Available; Enterprise – Available.

• HIPAA compliance tools (Including BAAs): Free – Not available; Growth – Not available; Enterprise – Available.

• Customizable data retention policy (Automatic delayed deletion of data after ingestion. Default 2 years for Free, Growth, and Enterprise plans.): Free – Not available; Growth – Not available; Enterprise – Available.

Support

• Slack community: Free – Available; Growth – Available; Enterprise – Available.

• Email support: Free – 24/5 Support; Growth – 24/5 Support; Enterprise – 24/7 Support (Premium add-ons for one or four-hour SLAs with 24/7 coverage.).

• Slack shared channel support: Free – Not available; Growth – Not available; Enterprise – Add-on (Add-ons are available for an extra fee.).

• Faster response SLAs: Free – Not available; Growth – Not available; Enterprise – Add-on (Add-ons are available for an extra fee.).

• Onboarding customer success: Free – Not available; Growth – Not available; Enterprise – Available.

• Dedicated account manager: Free – Not available; Growth – Not available; Enterprise – Available.

• Professional services: Free – Not available; Growth – Not available; Enterprise – Available.

• Custom pricing & terms: Free – Not available; Growth – Not available; Enterprise – Available.

Frequently Asked Questions

• What is an event? Events represent interactions between a user and your product. Think about events that you want to measure and understand. Is it a purchase? Video views? Friend requests? The first step is to send that data to Mixpanel. Our flexible data model lets you bring in events easily by connecting Mixpanel to your CDP, data warehouse, or in-house data pipelines. You can also install a Mixpanel SDK. Events-based pricing calculates the cost based on the number of events across all projects in each period. For eligible plans, you can choose to purchase monthly or annually.

• How does pricing work? Events-based pricing calculates your bill based on the number of tracked events. This model allows you to start small to keep your initial costs down and scale your analytics confidently as you grow. You can purchase our Growth plan online. If you need more help customizing an option that works for you, reach out to our sales team.For full details on our pricing, please visit our docs.

• How can I estimate my event volume? It depends on your number of active users and the number of events (interactions) a typical active user performs in your product every month (or year). These interactions include client-side engagement events (e.g., search, purchase, video view), server-side events (e.g., sign up, account upgrade), and messaging events (e.g., email sent, email opened, etc.). We encourage new customers to get started on the free plan and then upgrade once they have an estimate of their volume.

• We’re a startup. Do you have any discounts? We have a dedicated program for startups: Your first year is free, and it comes with 1 billion events, 1 million Session Replays, unlimited experiments, and our entire product suite included. Learn more here.

• What resources are available to ensure I get the most out of Mixpanel? Mixpanel’s Legendary Support Team is available on all plans. We’ll work closely with you to troubleshoot any technical issues, so you can enjoy peace of mind when you choose Mixpanel for your business. Mixpanel’s Customer Success Team is available on Enterprise plans. With 12+ years of experience helping 1,000+ customers, we’ve identified best practices to achieve your goals with analytics. Our team will work with you to plan, implement, onboard, and help everyone in your organization get the most out of Mixpanel. The Mixpanel Community is available on all plans. Get a direct line to 11,000+ Mixpanel customers and experts in our Slack Community to ask questions, discuss latest releases, and learn from power users.