Popular Topics

Customer Analytics and how to track them

Why do companies use customer analytics? Customer analytics helps businesses break big problems into manageable answers. When companies need to look …

Popular Topics

What are app analytics?

With app analytics, you can answer questions, like:  Which of my features are most popular? How many daily and monthly …

Popular Topics

What is product analytics?

Companies use product analytics to analyze their users and to improve their customer experiences. Analytics makes tracking users easy because …

Popular Topics

What are mobile app analytics metrics?

Why do mobile app analytics metrics matter? Mobile app metrics are critical because, without them, companies can’t tell whether their apps …

Popular Topics

What is product discovery?

Why is product discovery important? "Growth is about proving or disproving a fundamental thesis.” - Andrew Chen, Growth at Uber The product discovery …

Popular Topics

Preventing churn: Customer retention strategies?

How can I retain my customers? There are many ways to retain customers but at the end of the day, customers …

Product Foundations

How Vente-Privee drives $3B in revenue

To own a competitive category like eCommerce, top retailers have to have a deep sense of the digital habits of today's consumers. Leading that charge is Vente-Privee, the eCommerce company that reinvented the flash sale in Europe. We spoke with Vente-Privee’s Web Analytics Manager, Wanda Saint-Paul, to find out how they used product analytics to track user behavior across devices. In this exclusive interview, she shares how her team used data to build mechanisms for conversion and retention into their web and mobile apps and highlights the growing importance of understanding the customer journey – from browsing to buying.

Inside Mixpanel

Get more data sources instantly with Zapier

At Mixpanel, we recognize that tracking posts on social media, comments in team messaging channels, responses to surveys, and payments in financial apps can make the difference between seeing user engagement and retention trends and understanding the sentiments that drive them. We built the Mixpanel-Zapier integration with that in mind. By automatically pushing data from 750+ apps into Mixpanel, the Zapier integration puts hard-to-get data into the hands of teams without the time or technical resources to access it themselves.

Innovators Product Foundations

How Clorox uses analytics to innovate

Historically, Clorox’s products have been sold primarily in big box stores, and though that is still the case, the company has seen double-digit growth in its e-commerce business in each of the past two years—a trend that Web Analytics Group Manager Kesha Patel is responsible for maintaining. Kesha, part of a cross-functional team of data scientists, developers, analysts and product experts, had the goal of increasing the engagement of their best customers on the website of one of their brands. It worked. A 30% increase in engagement happened, and now they have a powerful tool that can be deployed across their portfolio. Here’s what they built and how they did it.

Innovators

Zuora’s CIO Alvina Antar on IT for success at scale

Alvina Antar's enterprise experience gave her the expertise to predict what Zuora would need from its information technology as it grew from 300 employees to 1,000. In this interview, she explains how to build out an IT department that can help teams improve and target products, share expertise, access reliable data, and succeed at scale.

Innovators

Daniella Patrick: HR is product management

From academia to her professional career, Daniella Patrick became an expert problem solver, jumping from the classroom to changing student experiences at the campus with the help of OpenIDEO, to working in start-ups. From there, she took her fix-it mentality to one of Accenture’s coveted Innovation Lab as a product manager. However, it would probably surprise many to learn that Daniella was not building an app like most Innovation Labs charge their PMs to do. She was working in Human Resources.

Innovators

George Xing shares the data strategy behind Lyft’s explosive growth

Head of Analytics George Xing explains how Lyft’s early investment in data infrastructure and BI tooling paved the way for a creative, impactful analytics team and thousands of data-driven decisions every week. Along the way, he shares his thoughts on healthy ratios between product managers and analysts, qualitative data that makes for great customer service, and the data strategy that put Lyft on track to complete 350 million rides this year.

Product Foundations

How Wistia used data to transform its customer acquisition strategy

Wistia's team used qualitative and quantitative data to uncover the differences between the 20% of new accounts likely to upgrade and the 80% who didn’t.

Innovators

How technical a product manager should be

From the early days of Microsoft, where you couldn’t be a PM unless you coded, to Amazon, which puts MBAs …

Product Foundations

Using machine learning to improve your product

Tips from Rose Yao for using machine learning to improve your product

Product Foundations

The (Ultimate) Guide for Marketplace Analytics

From take rate to NPS, Willy Braun takes us through his guide to marketplace analytics

Innovators

Developing a career in data science

Invaluable career advice from the man behind the Data Elixir newsletter

Product Foundations

A succinct guide to machine learning for product managers

Machine learning from a non-technical, product-centric perspective.