Inside Mixpanel

Mixpanel and Braze partner

We’re excited to announce our integration with one of the 2018 Gartner Magic Quadrant leaders in mobile marketing, Braze. Braze provides customers with cross-platform messaging automation that increases engagement and builds brand loyalty through timely, meaningful interactions. This integration will combine the best of both tools, and supply our mutual customers with more ways to make smart campaign decisions based on user data.

Blog Post

Website marketing with a product mindset

Like most marketers, Mixpanel Website Manager Katie Herbst relies on a mix of gut instinct and experience to tell a cohesive brand story through an engaging, beautiful site experience. Then, like a PM, she uses analytics to thoroughly test her assumptions–and the assumptions of others–to eliminate favoritism, prioritize the most impactful changes, and select the content, copy, and designs that drive the highest results for the business.

Product Foundations Product Metrics

How America’s 10 largest cities use their phones

Earlier this week, we took a look Americans' mobile activity on a state-by-state basis. Today, we're looking into how America's …

Product Foundations Product Metrics

Mobile behavior: learning from 3B data points

We looked at data from millions of users across Mixpanel's 20,000-plus customers to study the state of mobile in the first …

Innovators

How to solve problems and influence people

Consultant turned sales engineer Nick Thompson explains how he uses empathy and active listening to solve complex data problems for customers–from startup leaders to product and marketing experts in the Fortune 500.

Popular Topics

What is user task analysis?

Why is user task analysis helpful? User task analysis, also known as user experience analysis, or just task analysis, helps teams …

Product Foundations

Kaplan Test Prep & mobile app conversions

Mixpanel has given the Kaplan Test Prep team a deeper understanding of how students engage with Kaplan Mobile Prep, so they can alter the product, content, and business strategy to improve customer experience. With A/B testing and granular insights, the Kaplan Test Prep team has replaced guesswork with data-informed decision-making that facilitates innovative, substantive change.

Inside Mixpanel

Mixpanel and Zendesk partner

We’ve all had a poor customer support experience before: waiting on hold for an hour or repeating your problem to …

Popular Topics

User Experience Overview

Why is UX design so important? UX design gives teams a framework with which to think about all the ways users …

Popular Topics

User Flow Analysis

Use this guide to user flow analysis to learn how to focus your time on optimizing the parts of the …

Product Foundations

How Viber empowers advertisers

Viber – the insights driven media & telecom hybrid – is ripe for brands to reach over one billion people around the world.

Inside Mixpanel

How Mixpanel delivers 298% ROI

We recently commissioned a Total Economic Impact Report with Forrester because we wanted to put some numbers behind the value …

Popular Topics

What is lean product development?

How does lean product development work? To understand lean product development, it’s helpful to know why it exists. Lean development was …

Popular Topics

Product development metrics

Why are product development metrics important? Product development metrics, also known as product key performance indicators (KPIs), give companies greater control …

Product Analytics Product Foundations

codeSpark’s business with product analytics

Learn how codeSpark uses Mixpanel to teach 20 million kids in 208 countries the ABCs of computer science.

Popular Topics

What is IoT Analytics

IoT (Internet of Things) by definition includes anything (device) that can connect to the internet in any way, or is …

Popular Topics

Product Development Overview

Why do teams need a product development process? Product development processes help teams avoid costly errors. While not everything can adhere …

Inside Mixpanel

The question behind your question

In 2018, Mixpanel's support team won a Stevie Award for outstanding customer service. We interviewed them about their learner's mindset, data strategy, and commitment to diversity and inclusion to find out what makes them tick.