Why Funnels Matter What if you could tell where in the conversion process the most leads drop off? Or view conversion actions of users that are on a specific platform? Or figure out how much time it takes the average user …
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Why is CRO Important? Generating traffic and leads is no easy task. The last thing you want to do is lose …
Learn what product management metrics are, which ones are most commonly used by product teams, and how to choose and …
What Data Tells You About User Behavior Behavioral analytics goes much deeper than simple metrics like page views. It tells you …
Why Companies Should Use Growth Analytics Gathering and analyzing growth metrics gives companies a clear understanding of what promotes conversions, repeat …
How to calculate user retention Retention metrics reveal a lot about the quality of user experience and whether you are meeting …
What is user onboarding? Customer onboarding is the process that new users go through to get acquainted and established with your …
What are user onboarding best practices? It’s pretty alarming that after a month, almost all new app users have split or …
What is UX analytics? UX analytics is the measurement and analysis of user activity on a website or app that provides …
What is user adoption? User adoption, sometimes called onboarding, is the process by which new users become acclimated to a product …
I’m Prachi Wadekar, a Product Manager on Mixpanel’s data infrastructure team. In this blog post I’ll share why we launch …
Marketing analytics is the practice of collecting and measuring marketing data to improve the performance of a website or app. …
MAU, or Mobile Apps Unlocked, is a gathering of 2,500+ leaders from top mobile brands around the world that takes …
The amount of data created in 2020 alone is estimated to be around 50.5 zettabytes (that’s 21 zeroes); some claim …
At Mixpanel, we relentlessly monitor customer feedback and take customer requests very seriously. So in the middle of last year, …
I’m Fatih Koca, Director of Analytics Strategy at Mixpanel. I’m responsible for supporting our customers in developing their analytics strategies …
I'm a Software Engineer at Mixpanel, working on our data export pipeline. My focus is on making it as easy …
I'm Rakhi Parekh, a Senior Product Designer at Mixpanel, and I'm responsible for our product's end-to-end user experience. Fundamentally, Mixpanel …
Understanding how people use your product begins with tracking their actions It all starts with a single user taking a simple …