Stickiness is an extremely popular engagement metric. It’s used by product managers to make roadmap decisions, and it's cherished by investors for its help in determining investment worthiness. It’s also one of the most misleading metrics there is if you don’t …
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When a company reaches hyper-growth mode, it’s worth taking a look at how it got there. In many cases, businesses …
Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings …
A product without users is like a fish without water. In order for a product to swim (be successful), it …
When a product doesn't have good customer retention, it's like working with a leaky bucket. Without existing customers coming back to …
At most companies, software engineers are in a constant state of rushing to get features and bug fixes out the …
User onboarding is a critical part of your product’s success. Without an effective and engaging process for welcoming users to …
Boris Jabes’ passion for solving problems can be traced back over 30 years. While most 80s kids fell into computers …
Companies need insights on how their customers use their digital products, but they face a dilemma between building a solution …
Product analytics is an ongoing effort. As new features are added to your products, so should new analytics events be …
We’ve reached a major milestone: After only two years, more than 1,000 startups have graduated from Mixpanel for Startups and …
When you open Mixpanel, you may have an overarching idea of the metrics you need to measure. But you may …
User journeys are one of the most powerful tools for building great mobile apps. And when employed with thoughtfulness and …
First impressions are critical for a successful product. The moments after someone opens a new app influence future retention and …
The economy was in the midst of a bounceback at the start of 2022. Across industries, we saw record-high company …
I’m willing to say it: The advent of metrics-based product development is a miracle of the software age. Metrics allow …
Let’s be honest, product analytics can be an expensive business. The root cause is that doing complex queries over billions or …
It takes a great degree of knowledge and talent to be a good data practitioner. But it’s an entirely different …
Event tracking is how you know what’s happening in your mobile apps. It’s the primary technique used to capture usage …