In another blog, we provided a look at how we implemented a product-led growth (PLG) strategy at Mixpanel from a data and analytics perspective. There, we described our PLG setup at a high level and then walked through our architecture …
Want to go deeper? Click on a category below for more from the Signal.
For many years, I had no idea where to put my sunglasses in my car. I’d hop in and simply …
It only takes a small amount of user friction to cause an app to hemorrhage users. And even apps that …
When asked if they use or are comfortable with product analytics, most designers I know look away like a dog …
At Mixpanel, we strive to be product-led in almost everything we do. After all, what better way is there to …
Companies have been trying to “hack” the product development process for decades (potentially even centuries if we include non-digital products), …
When most people hear the word “data,” their mind instantly fills with rows and columns. After all, tabular data (as …
Data has fundamentally changed how we design and develop products, but there’s a difference between simply reacting to data points …
In 2021, we started reviewing Mixpanel support ticket metrics with ... Mixpanel. Here’s an outline of how we approached it, …
I started my career doing data entry of stock inventory into an excel sheet. Every day. For most people, that …
Becoming product-led has become an aspiration of many technology product companies today. Despite the rise in popularity, there are still …
When it comes to the four pillars of product analytics maturity, collaboration is the part we on Mixpanel's Customer Success …
We adopted a product-led growth (PLG) strategy at Mixpanel in 2021. The idea behind PLG is that you want potential …
Annotations in Mixpanel offer context about time; they are “comments” within your project’s timeline and add helpful hints for all …
When you’re in the early stages of launching a new app, you’ve already got an enormous number of challenges with …
As a product manager, it can be a natural impulse to implement product analytics tracking on each new feature or …
If you want to leverage data to generate great insights about how customers are using your product, getting that data …
Machine learning and artificial intelligence have seen an explosion of real-world applications in the last decade. Applications such as targeting …
As a product manager, deep-diving into problems like high churn, bugs, and crashes is part of the job. Over the years, …