Behavioral Analytics

Analyze user
behavior, better

With out-of-the-box reports, your teams can easily build reports that monitor KPIs and analyze user behavior to help you build better products.

Insights query showing power users in the last 96 hours

Quickly segment and visualize your data

Build visualizations to answer questions like “how do this year’s logins compare to last year’s?” and break it down by week, browser, device, or any other segment, so you know where to dig deeper.

Impact analysis

Measure the success of your launches

See whether your features impact user behavior. Go beyond just adoption numbers and correlations with causal models that account for external factors.

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User Profiles

Learn about your users

Zoom in on a single user’s profile and activity feed to understand who they are, and where they’re hitting roadblocks in your product.


Visualize how users explore
your products and websites

Pick a goal action, such as “Purchase” or “Watch Video,” and see what paths users take to get there, and what they do afterward or instead so you know how to guide them. Or, compare user flows for free users vs paid users and see how you can get more users to upgrade.

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Cohorts analysis example query showing power users in the last 96 hours
Cohort Analysis

Compare how different groups of users behave

Understand how groups of users that matter to you differ in terms of behavior, retention, churn, and more so that you can drive them to optimal action.

Funnels report showing how many users converted in a specific time period

Monitor and improve conversion rates

Identify every opportunity to increase conversion rates across your entire funnel by pinpointing which users drop off, where, and why.

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Retention report showing how long users were retained from two cohorts: New and Power Users

Keep users coming back

See if new users who try your product each day, week, or month are coming back after you add or improve features.

Custom Alerts

Get notified when metrics you care about most change

Custom Alerts give you peace of mind that you won’t miss any important movement in your metrics, like a sudden drop or spike in your KPI’s.

Group Analytics

Measure and improve the health of your accounts

Go beyond analyzing individual user behaviors by grouping data by account, device—or any other way you want to assess your business. Measure account health, calculate the lifetime value of your assets, drive adoption, and more.


Share progress on key metrics

Keep a pulse on your most important metrics with Mixpanel’s easy-to-build Dashboards. Share them with your team through email digests, and let Mixpanel notify you when your metrics hit a certain number, or change by a certain amount.

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Your product’s future
could be hiding in your data

Better understand your users with Mixpanel.

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