Build visualizations to answer questions like “how do this year’s logins compare to last year’s?” and break it down by week, browser, device, or any other segment, so you know where to dig deeper.
See whether your features impact user behavior. Go beyond just adoption numbers and correlations with causal models that account for external factors.
With Mixpanel at everyone's fingertips, GoDaddy has built a culture of experimentation where we put our customers first.Nissim Lehyani Senior Director of Product Management
With Mixpanel, we can learn and iterate on our platforms improve the shopping experience for our customers.Catherine Spindler Chief Marketing Officer
Custom Alerts helps me stay on top of my KPIs without spending my day watching a dashboard. I feel confident knowing Mixpanel monitors my metrics for me, and will let me know when we need to take action or when we reach a goal, based on the thresholds I've defined.Naren Roy Product Manager, Shutterstock
Pick a goal action, such as “Purchase” or “Watch Video,” and see what paths users take to get there, and what they do afterward or instead so you know how to guide them. Or, compare user flows for free users vs paid users and see how you can get more users to upgrade.
Understand how groups of users that matter to you differ in terms of behavior, retention, churn, and more so that you can drive them to optimal action.
Identify every opportunity to increase conversion rates across your entire funnel by pinpointing which users drop off, where, and why.
See if new users who try your product each day, week, or month are coming back after you add or improve features.
Custom Alerts give you peace of mind that you won’t miss any important movement in your metrics, like a sudden drop or spike in your KPI’s.
Go beyond analyzing individual user behaviors by grouping data by account, device—or any other way you want to assess your business. Measure account health, calculate the lifetime value of your assets, drive adoption, and more.
Better understand your users with Mixpanel.