Deeply analyze behavior with out-of-the-box reports
Quickly segment and visualize your data
Build visualizations to answer questions like “how do this year’s logins compare to last year’s?” and break it down by week, browser, device, or any other segment, so you know where to dig deeper.
Learn about your users
Zoom in on a single user’s profile and activity feed, to understand who they are, and where they’re hitting roadblocks in your product.
Compare how different groups of users behave
Understand how groups of users that matter to you differ in terms of behavior, retention, churn, and more so that you can drive them to optimal action.
My fear is that I’ll be persuasive, but wrong. But good data, understood well, goes a long way toward being right.Tim MacGougan Chief Product Officer
With Mixpanel, we can learn and iterate on our platforms improve the shopping experience for our customers.Catherine Spindler Chief Marketing Officer
Custom Alerts helps me stay on top of my KPIs without spending my day watching a dashboard. I feel confident knowing Mixpanel monitors my metrics for me, and will let me know when we need to take action or when we reach a goal, based on the thresholds I've defined.Naren Roy Product Manager, Shutterstock
Visualize how users explore your products and websites
Pick an action, such as “Purchase” or “Watch Video”, and see how users get there, what leads them away from there, and what they do afterwards, so you know how to guide them. Compare patterns of returning users to new users to spot where they get stuck in the UI.
Monitor and improve conversion rates
Identify opportunities to increase conversion rates, by pinpointing where and when users drop off in your product or marketing campaign.
Keep users coming back
See if new users who try your product each day, week, or month are coming back after you add or improve features.
Get notified when metrics you care about most change
Custom Alerts give you peace of mind that you won’t miss any important movement in your metrics, like a sudden drop or spike in your KPI’s.
Measure and improve the health of your accounts
Go beyond analyzing individual user behaviors by grouping data by account, device—or any other way you want to assess your business. Measure account health, calculate the lifetime value of your assets, drive adoption, and more.
Share progress on key metrics
Keep a pulse on your most important metrics with Mixpanel’s easy-to-build Dashboards. Share them with your team through email digests, and let Mixpanel notify you when your metrics hit a certain number, or change by a certain amount.
Your product’s future
could be hiding in your data
Better understand your users with Mixpanel.
See how you can analyze user behavior, better
Companies like Samsung, Intuit, and Expedia are unlocking insights they would’ve otherwise missed. Let us show you what Mixpanel can do for you.
