Build visualizations to answer questions like “how do this year’s logins compare to last year’s?” and break it down by week, browser, device, or any other segment, so you know where to dig deeper.
Zoom in on a single user’s profile and activity feed, to understand who they are, and where they’re hitting roadblocks in your product.
Understand how groups of users that matter to you differ in terms of behavior, retention, churn, and more so that you can drive them to optimal action.
My fear is that I’ll be persuasive, but wrong. But good data, understood well, goes a long way toward being right.Tim MacGougan Chief Product Officer
With Mixpanel, we can learn and iterate on our platforms improve the shopping experience for our customers.Catherine Spindler Chief Marketing Officer
Custom Alerts helps me stay on top of my KPIs without spending my day watching a dashboard. I feel confident knowing Mixpanel monitors my metrics for me, and will let me know when we need to take action or when we reach a goal, based on the thresholds I've defined.Naren Roy Product Manager, Shutterstock
Pick a goal action, such as “Purchase” or “Watch Video,” and see what paths users take to get there, and what they do afterward or instead so you know how to guide them. Or, compare user flows for free users vs paid users and see how you can get more users to upgrade.
Identify every opportunity to increase conversion rates across your entire funnel by pinpointing which users drop off, where, and why.
See if new users who try your product each day, week, or month are coming back after you add or improve features.
Custom Alerts give you peace of mind that you won’t miss any important movement in your metrics, like a sudden drop or spike in your KPI’s.
Go beyond analyzing individual user behaviors by grouping data by account, device—or any other way you want to assess your business. Measure account health, calculate the lifetime value of your assets, drive adoption, and more.
Keep a pulse on your most important metrics with Mixpanel’s easy-to-build Dashboards. Share them with your team through email digests, and let Mixpanel notify you when your metrics hit a certain number, or change by a certain amount.
Better understand your users with Mixpanel.
Companies like Samsung, Intuit, and Expedia are unlocking insights they would’ve otherwise missed. Let us show you what Mixpanel can do for you.