Most of the data our customers analyze in Mixpanel is from user behavior. But when you add in data from across the company—on revenue, customer profiles, etc.—Mixpanel can deliver much deeper insights to help direct wider decisions about the business. …
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With data democratization comes more data tracking, which, if you’re not careful, can result in poor quality. Given that analysis …
There are a lot of factors to weigh when choosing an analytics platform. But for startups and enterprise businesses alike, …
We love when customers make it a habit to check key metrics in Mixpanel every morning. Who doesn’t get a …
Mixpanel launched over a decade ago as an analytics tool for product teams. But here’s a little secret: More than …
Like a lot of software companies, we have an ongoing core focus at Mixpanel to push growth. About a year …
We’re always working on making it easier to get started with Mixpanel. But still, it can be hard to know …
If brands of the past were static, today's brands are treated as living beings. That means we're judged and measured …
Companies change as they grow, and that’s no different for us. Today, we’re launching our new brand. And it’s a …
When competition is tight, it’s common for companies to invest heavily into making their product the more “powerful” option available. …
Early this year, we embarked on a mission to remove friction in the B2B SaaS customer buying experience by making …
At Mixpanel, we've made progress on our mission to streamline the purchasing process for customers by posting our pricing publicly …
Mixpanel’s core value has always been to unlock growth for digital products and the companies behind them. The way we …
Update: Experimentation is a big part of building products. A year after introducing transparent, self-serve pricing for our Mixpanel Enterprise …
Last year, our Boards release was all about making Mixpanel more collaborative. Our next step in this effort: We’re bringing …
In the digital, remote-first world we’re all working in today, IRL time with colleagues and partners has become precious. In …
I’ve talked to a lot of users, ranging from users of apps to professional services. And one thing I’ve learned …
Being data-driven is hard, but it shouldn’t be a lonely endeavor. We’re excited to introduce Mixpanel Boards, which replaces our existing …