Today’s digital economy relies heavily on software products that make generating and collecting data easier than ever before. In fact, the total number of publicly available mobile apps is estimated to be around 9 million, with each app generating tons …
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If you’ve ever sampled a perfume before buying the bottle, taken a car for a test drive before signing the …
Product teams evaluating Mixpanel often ask us: how long does it take to implement? And, what are my options for …
Even in pre-COVID-19 times, it’s been held as dogma that loyal users are the core of any SaaS business. But …
To build a business model that can help your startup make waves in a crowded marketplace, consider Henrique Boregio’s approach: …
Simply put, one of the most important jobs of an experience researcher is to ask questions. It’s questions that help product …
To be successful, organizations need data. But data is only powerful when unlocked with analysis, and not all analytics tools …
For today’s post, we spoke with Rohit Gossain, who has held multiple product management and data science roles over the …
As VP of Product at NerdWallet, I guide product decisions that drive maximum value for our brand and consumers—helping them …
Sophisticated product teams that are able to merge business needs, user feedback and business objectives—all while proving ROI— are a …
Do you ever feel, as a product leader, that you’re unpopular in your company? Having worked with many product leaders over …
As Mixpanel's VP of Product and Design, and our former Head of Engineering, Neil Rahilly brings a blend of strategy, …
“Going product-led” has emerged as a super popular growth strategy across many industries. Despite its booming popularity, the principles of …
It’s easier than ever to collect billions of data points, but sheer volume doesn’t imply insight. Enter data modeling: the …
Leading a product team in a startup—where it’s basically you, or maybe you and one other person—is far different from …
One of the most impactful things a product leader can do to help their team succeed is to point everyone …
When presented with dozens of options to serve the needs of users and stakeholders, product managers are uniquely empowered to …
Ad networks like Google and Facebook are just as byzantine as they are powerful. And paid marketers are often at …
Latest studies note that women and minorities remain underrepresented on executive teams. And that’s to the detriment of organizations that …