Why choose Mixpanel?

Mixpanel helps you understand and improve the user experience better and faster than Adobe. That’s why the product and growth teams at innovative companies like Ancestry, Ticketmaster, and DocuSign choose us.

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Real-time insights

Unsampled, accurate user data

Deep, holistic, user behavior analysis for product teams

Ease of use

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Stevie Award

Mixpanel has a gold Stevie Award-winning Sales and Customer Service team.

Deep user insights available to anyone

Building great products requires that everyone involved can analyze user behavior to learn whether their features and experiments are working. With Mixpanel you can run powerful behavioral queries in seconds and author metrics that matter to the entire business – without having to be a data scientist.

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Track user behavior

User-centric analytics for deeply understanding engagement

Conduct deep analysis of user behavior within your mobile and web apps and understand how they engage with your products, experiences, and campaigns so you can make them better.

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Data science

Understand the why

Using advanced analysis and anomaly detection, predict users’ actions, identify behavioral correlations, and get alerts when key metrics change.

INTEGRATIONS
Truly open platform

Open APIs & turnkey integrations

Rely on a platform that’s scalable and easily integrates with your current stack. Take advantage of 30+ integrations to get the full value out of user analytics. Bring data into Mixpanel for deeper analysis, or send it elsewhere to share the power of Mixpanel across your organization.

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Ease of implementation

Shorter time to value and flexibility to adapt as you iterate

Implementation is flexible and straightforward, so you can arm anyone at your company with user data in weeks. If interested, leverage our services for accelerated on-boarding.

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Customers’ Choice for Web & Mobile App Analytics

Gartner Peer Insights

Stevie Award

Customer Service Department of the Year

Stevie Awards

Cloud 100 Award

Top Company In Cloud Computing

Forbes Cloud 100

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How Mixpanel compares to Adobe Analytics

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Real-time insights

Out-of-the-box reports to understand web traffic and trends

Deep, holistic, user behavior analysis for product teams

Granularly analyze users with out-of-the-box, customizable, and self-serve reports

Ease of use

Intuitive interface - doesn’t require extensive training and years of experience to master. Mixpanel users claim to be 90% more confident in making decisions

Know which launches and experiments worked

Confidently attribute changes in user behavior to feature or campaign launches using an impact report

Award-winning support and services

95% CSAT and Gold Stevie award winner for outstanding customer support

Standardized cross-platform analysis

Tracking and reporting to unify customer insights across mobile, web, and any other digital property

Integrate with a best-of-breed stack

Open platform that supports importing and exporting data to enrich your user profiles and complete your view of the customer (ie. Big Query, Redshift, Airship, Braze, and Optimizely)

Data science features usable by anyone

Leverage machine learning to run prediction and correlation analysis — no data scientist needed

Ease of implementation

Implementation is flexible and straightforward, so you can arm anyone at your company with user data in weeks not months

See your KPIs on the go

View your dashboards or other reports on mobile using an app

Predictable pricing that’s aligned with value

Pricing based on tracked users, not sessions