Mixpanel vs. Adobe Analytics - Mixpanel
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See why more companies choose Mixpanel over Adobe Analytics

Mixpanel is the only product analytics solution that lets you precisely track and securely collect data in real-time, proactively surface insights, and export data to the destination of your choice.

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Trusted by 7,000+ paying customers

Mixpanel saves every Product Manager, at minimum, half a days work, every week. And with Anomaly Detection, the most important user priorities surface to us instantly.

Gil Sadis Head of Product

How Mixpanel compares to Adobe Analytics

Real-time insights with out-of-the-box reports to understand web traffic and trends.

Deep, holistic, user behavior analysis for product teams. Granularly analyze users with out-of-the-box, customizable, and self-serve reports.

Intuitive interface - doesn’t require extensive training and years of experience to master. Mixpanel users claim to be 90% more confident in making decisions.

Confidently attribute changes in user behavior to feature or campaign launches using an impact report.

95% CSAT and Gold Stevie award winner for outstanding customer support.

Tracking and reporting to unify customer insights across mobile, web, and any other digital property.

Open platform that supports importing and exporting data to enrich your user profiles and complete your view of the customer (ie. Big Query, Redshift, Airship, Braze, and Optimizely.)

Implementation is flexible and straightforward, so you can arm anyone at your company with user data in weeks not months.

Pricing based on tracked users, not sessions.

IMPACT REPORTING

Learn if launches deliver results

Eliminate doubts and isolate external factors to know with confidence whether your feature launches or campaigns drove improvements and resulted in a positive change.

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impact-report
FLEXIBLE MODELING

Gain data autonomy without developer bottlenecks

Mixpanel’s Modeling Layer lets you easily transform existing data with Excel-like formulas. Create custom buckets, compute new properties, segment on the fly, or enrich existing data by uploading CSVs — Mixpanel lets you get more answers from the data you already have.

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flexible-modeling
CONVERSION ANALYSIS

Know how and why users convert

Understand how users move through your product and track drop-off at every step. Mixpanel is the only product analytics tool that can measure the total number of times users convert, and compare user journeys of users who convert to those who don’t.

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QUICK AND EASY DATA IMPORTS

Get up and running quickly, and bring all your data

Send your historical data into Mixpanel all at once. Or, sync transformed, cleaned, and enriched data from your data lake to Mixpanel via Amazon S3 or GCP. Mixpanel’s Cloud Import lets you spend less time implementing, and more time learning from your data.

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Build better products

Powerful, self-serve product analytics to help you convert, engage, and retain more users.