Why choose Mixpanel?

Create cross-channel campaigns that engage users at every stage of their journey—all from one integrated platform.

Reach users anywhere they go

Build omnichannel campaigns that target users with the right message, at the right time, all within Mixpanel.

Cross-channel targeting

Smarter targeting means better results

Target users based on the actions they’ve taken across your mobile app and website, like users who create an account via the website and save three videos on the mobile app.

In app message

Reach users at specific moments

Use mobile and web in-app messages to reach users while they’re using your product.  Targeted messages help to highlight new features, educate customers, or encourage users to stay in product longer.

push notification

Message users when they’re on the go

Nudge users back into your app with push notifications and SMS messages, based on the actions they have (or haven’t) taken.

email message

Build beautifully branded emails

Use our drag and drop email builder, or code your own, to build email templates. Then use our advanced personalization to ensure each message is unique to its recipient.

Mixpanel Funnel Analysis measuring messages sent, to messages opened, to article read, to purchase

See how well campaigns perform

Build detailed reports to see exactly what happens after users receive, open, or interact with a message to clearly understand the impact of the campaign. See if your push notifications actually drive more conversions or what users do before using the coupon code you sent.

Top 3 Best Software for Marketers

G2 Crowd

Best Customer Data Automation for Growth

Products That Count, 2019

Customers’ Choice for Web & Mobile App Analytics

Gartner Peer Insights, 2019