Why choose Mixpanel?

More companies are choosing Mixpanel over Leanplum. Why? Mixpanel’s best-in-class user targeting and powerful analytics help teams run better campaigns—all from one seamless, integrated platform.

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Integrated platform

Get best-of-breed targeting, analytics, and testing functionality from one integrated platform

Powerful targeting

Targeting based on events, demographic data, or message interaction

Advanced analytics

Full suite of advanced reports like Funnels, Retention, Flows, as well as machine learning, to surface insights about campaign impact

An integrated engagement stack

Build omnichannel campaigns that target users with the right message, at the right time, all within Mixpanel. Then, tie campaign results directly to changes in company KPIs like conversion, retention, and engagement. See why Mixpanel is the best alternative to Leanplum.


Boost campaign performance by targeting specific groups

Determine the exact users you want to target based on behavioral data, like watching three videos or logging in less than five times. You can also target campaigns by demographic data, like age or location.

Full Innovation Loop

Reach users via push, email, SMS, and mobile or web in-app messages

Easily build beautifully branded, highly personalized messages and test multiple versions to see what works best—all in Mixpanel, no code required.

Customer journey flows

Measure how campaigns moved your metrics

Build detailed reports to see exactly what happens after users receive, open, or interact with a message to clearly understand the impact of the campaign. See if your push notifications actually drive more conversions, and see what users do before using the coupon code you sent.

Top 3 Best Software for Marketers

G2 Crowd

Best Customer Data Automation for Growth

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Customers’ Choice for Web & Mobile App Analytics

Gartner Peer Insights, 2019