Why choose Mixpanel?

Mixpanel is the leader in user analytics and lets you deeply analyze user behavior across all your sites and apps. Learn why thousands of customers choose Mixpanel to fuel their messaging and engagement stack.

logo-mixpanel CleverTap Logo

Reports for analyzing trends in user behavior

Accurately visualize sophisticated growth KPIs and user cohort membership over time

Insights you can trust with options for unsampled reporting across all reports, at any data volume

Advanced data science models that provide explanations for anomalies, so you can quickly address dips in important metrics

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Stevie Award

Gold 2019 Stevie Winner Customer Service Department of the Year

Learn why CleverTap isn’t enough

Effective messaging is only as good as the targeting and measurement that help make sure it reaches the right audience, at the right time. Mixpanel puts the power of deep user understanding behind messaging, enabling best-in-class personalization and automation. Learn why customers use Mixpanel insights to fuel CleverTap messaging, or as an alternative to CleverTap altogether.

insights-chart@2x
Insights

Learn more about your users

Unsampled data and virtually unlimited custom events and properties mean Mixpanel users can dig deeper to understand the “why” behind trends in their data. Build a complete view of your customers so you can deliver more relevant messaging and offerings.

Cohorts Over Time
Cohorts over time

Accurately track your most sophisticated product KPIs and how performance changes

Mixpanel lets you define complex cohorts – such as frequency of a key action within a specific time period – then visualize the exact size of that cohort at any point in time. For example, if you define a power user as someone ordering food from your app 3 times in the last 7 days, Mixpanel can create a line chart showing the rolling calculation. It’s the only product analytics solution to do this.

Anomaly Explanations
Anomaly explanations

Identify the causes of spikes and dips in your metrics

When the metrics that matter to you are down, you need to know why. Whether it’s purchases, free trials, or something else, Mixpanel shows you what and who is driving the sudden movement, rather than leaving you guessing.

Creating an A/B test for a mobile app UI to increase conversion rates
Integrated messaging & testing

Take action on your data to influence users during the right moments

Mixpanel’s messaging and A/B testing features make it easier for you to respond to your data and move the needle towards your KPIs.

Customers’ Choice for Web & Mobile App Analytics

Gartner Peer Insights

Customer Service Department of the Year

Stevie Awards

Top Company In Cloud Computing

Forbes Cloud 100

How Mixpanel compares to CleverTap

logo-mixpanel CleverTap Logo

Reports for analyzing trends in user behavior

Accurately visualize sophisticated growth KPIs and user cohort membership over time

Insights you can trust with options for unsampled reporting across all reports, at any data volume

Advanced data science models that provide explanations for anomalies, so you can quickly address dips in important metrics

Customizable experiment reporting to isolate the impact of any test on any set of KPIs

Mobile app that allows you to check dashboards and reports on the go

Reach accurate conclusions with features for defining and verifying events, and tooltips displaying this information within each report

Keep user analytics data synced with any major data warehouse and blob store (Amazon, Google, Microsoft, Snowflake)

Stevies Award-winning customer service team