Mixpanel vs. Amplitude | See why more brands choose Mixpanel

Answer more questions with Mixpanel, the leading Amplitude alternative

Mixpanel is the most powerful product analytics and offers deep insights into user behavior and product usage to help teams build better products. With a user-friendly interface and deep analytics capabilities at your fingertips, answer your most complex questions to understand which features to prioritize, why your users convert, and what brings them back.

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Customers’ Choice for Web & Mobile App Analytics

Gartner Peer Insights

Customer Service Department of the Year

Stevie Awards

Top Company In Cloud Computing

Forbes Cloud 100

How Mixpanel compares to Amplitude

logo-mixpanel Amplitude

Out-of-the-box reports to analyze in product usage and performance.

Web dashboards to organize important product metrics in one place.

Impact analysis that links product updates and feature launches to changes they cause in key metrics.

Experiment analysis that compares the results of your A/B tests on multiple key metrics across entire dashboards.

Ability to compare in product user paths for any user cohort or segment.

Sophisticated cohort definitions and cohort size tracking over time.

Query time sampling for quick analyses on large data sets without dropping user data.

On the fly data transformation capabilities to answer more questions with existing data.

Value-based pricing that scales with the growth of your user base, not event volume.

Award-winning services and support team (“Customer Service Department of the Year, 2019” — Stevie Award).

Access to data syncs with dozens of technology partners at no additional cost.

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Impact Reporting

Measure the impact of launches and campaigns on key business and product metrics

Understand how your efforts change user behavior, isolating against external factors and coincidence so you can know with confidence whether your feature launches or campaigns drove improvements and resulted in a positive change.

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Flexible modeling experience

Gain data superpowers without developer bottlenecks

Mixpanel’s Modeling Layer lets you easily transform existing data to fit your needs without burdening engineering teams. Create custom buckets, compute new properties, segment on the fly, or enrich existing data by uploading CSVs – Mixpanel lets you get more answers from the data you already have.

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Best in Class Conversion Analysis

Know how and why users convert

Understand how users move through your product or funnel and track drop off at every step. Mixpanel is the only product analytics tool that can measure the total amount of times users convert and compare user journeys of users that convert vs those that don’t.

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Causal Impact Analysis

Measure product impact

Analyze the impact of your product/feature launches on core metrics. Mixpanel is the only analytics solution that compares adopters to non-adopters and accounts for statistical biases to surface clear causal relationships.

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Quick and easy data imports

Get up and running quickly, without losing historical data

Send your historical data into Mixpanel all at once. Or, sync transformed, cleaned, and enriched event data from your data warehouse to Mixpanel via Amazon S3 or Google Cloud Services. Mixpanel’s Cloud Import lets you spend less time implementing, and more time learning from your data.