The State of Product Analytics - Conclusion - Mixpanel

in collaboration with


Drive data innovation and product-led growth through analytics

Customer expectations for seamless experiences and products that anticipate their every move will only increase as product-led companies continue to set the bar ever higher. In this competitive landscape, the advantage will go to brands that use product analytics to increase innovation and empower everyone in the organization to make smarter and faster decisions.

Mixpanel helps cross-functional product teams answer questions about user behavior in seconds, without the need for deep analytics expertise. With detailed, real-time insight into how people interact with products, Mixpanel enables product teams to fully harness the power of data to make faster and smarter decisions to fuel new product innovations.

  • Better products, faster

    Gather deeper insights about your product so you can build, measure, and learn quicker than ever.

  • Powerful analytics for all

    Give people at all technical levels the ability to self-serve answers and make data-informed decisions.

  • Create product-led growth

    Know why users convert, engage, and retain so you can make product improvements that customers love.

  • Launch with confidence

    Discover which feature releases, experiments, and engagement campaigns truly move your metrics.

A note during COVID-19

COVID-19 has changed our world. As people, we’re adapting to our new normal of increased social distancing and rapidly changing economics. As professionals, we’re having to switch gears as we work from home to maintain our productivity as a digital workforce. And as businesses, we’re making sure changes in our customers’ needs are still being met.

The data in this report was collected in late 2019 and early 2020, and therefore reflects the state of product analytics before COVID-19. But, as we combed through the findings, we felt strongly that not only do the insights still hold true, it’s important now more than ever to understand your users and how they engage with your product. This report highlights the different ways global product teams use data to make decisions. Whether you’re looking to adapt your product to accommodate changing user needs or to improve the customer experience, the best decisions start and end with data. We hope you find the report valuable. If there’s anything Mixpanel can do to help, please don’t hesitate to reach out.

Mixpanel team


What will your data teach you?

Join the 26k+ companies using Mixpanel to grow their business.

Get Started