Categorize, define, and verify events and properties, so everyone in your organization trusts the data, understands what it means, and can easily pull the right data to build accurate reports.
Data is naturally messy, but Mixpanel has the tools that make it simple to fix common issues like outdated or duplicate data—no coding or implementation modifications necessary.
Map out the events and properties you want to track ahead of time and we’ll QA the data as it comes in, dropping bad data automatically so it doesn’t clutter your projects. Plus, if you accidentally send the same data twice, we’ll deduplicate it for you.
All the mistakes we make, Mixpanel has anticipated, and now I can just fix them with Lexicon. It helps anyone at our company start using Mixpanel, with little training.Liz Yeomans Mobile Product Lead
Before the BigQuery export came along, we used the API. It was a lot of data to manipulate, and we weren’t able to export event by event. It would take half a day each week for someone to fix it. But now, the properties we need are all divided and easy to query. This is a huge time saving.Maria Laura Scuri Executive Operations Manager
Easily ensure each employee has access to the right data, by managing permissions on the individual and team level.
Out-of-the-box reports help beginners self-serve answers quickly, while giving power users the flexibility and depth needed for more advanced analysis. Everyone can easily use data to make decisions and maximize their impact.
Better understand your users with Mixpanel.