Define, manage, and transform your data easily. By creating a trustworthy foundation with plenty of context about the user actions you track, anyone can do accurate analysis and make sound decisions with data.
Data can be messy, but Mixpanel tools help you remove the clutter. Merge duplicate events, delete what you don’t need, and add descriptions that enable people throughout the company to analyze with confidence.
Tom Markworth Sr. Director of Product
The ability to understand what different data points represent is critical to data democratization across our teams. Mixpanel has made it easy for us to manage our data so we can change event names and definitions as needed, and clean up implementation issues without requiring engineering resources.
Upload any missing data to Mixpanel, link it to existing events or people properties, and use it to power ad-hoc analysis and answer the toughest product questions you have.
Ensure your implementation is in line with your tracking plan by automatically syncing metadata, like names and descriptions, for all the events and properties you track with Mixpanel. Or, import schemas directly from tools like Segment Protocols, mParticle Data Plans, Iteratively, and Avo.
Create filtered data views within a single project to keep your implementation clean. Ensure teams see only the data relevant to them and classify data as sensitive to provide access to only those who need it.