What is average product stickiness by industry?
DAU/MAU is daily active users divided by monthly active users, otherwise known as stickiness. It measures how frequently your users are active in your product, expressed as a percentage of days with a visit during a given month.
Overall? Stickiness is hard to achieve. In even the most popular sector, media & entertainment, the median stickiness of 8.8% implies fewer than three days of activity per month per user.