Forrester: The Total Economic Impact of Mixpanel - Mixpanel
How Mixpanel Customers Can Obtain a 298% ROI

Forrester: The Total Economic Impact™ of Mixpanel

In 2018, Mixpanel commissioned Forrester Consulting to conduct a study on the total economic impact of our user analytics platform. Through in-depth interviews with five customers across industries, they found that our customers can see $1,403,792 in net present value.

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Sneak Peek

What's Inside

In this study, you’ll learn how Mixpanel customers can achieve a 298% three-year ROI and $1.4 million in net present value, including: 

  • $465,041 in productivity savings from empowering teams to self serve analytics
  • $230,477 gross profit increase from higher customer retention and lifetime value
  • $1,179,514 in avoided costs associated with building and relying solely on an in-house solution
  • Payback in less than 6 months
I’ve used Mixpanel at many companies before—it’s the go-to market solution when you need product and user analytics. Gil Sadis, Head of Product at Lemonade
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Drive 298% ROI with Mixpanel