What do product innovation and growth look like in a world where digital is taking over and companies win and lose over user experience?Download report
We surveyed over 450 product managers, leaders, analysts, and designers in six regions around the world to uncover the latest trends, focuses, and struggles. We found a handful of findings that surprised us, and others that confirmed what we always suspected.
459 Product Managers & Leaders
North America, Europe, Asia Pacific, Latin America, and Middle East
SMB to Fortune 100 Enterprises
Consumer Tech, Retail & eCommerce, Financial Services, B2B, and Media/Entertainment
We asked which metrics matter most in measuring success and driving product innovation among product teams.
Users coming back
Frequency & cadence of key actions
Driving purchases, signups, and form fills
Sales revenue generated
Daily / Weekly / Monthly active users
First value moment
Data may be abundant, but product teams are still struggling to use it to inform product decisions.
Only 10% reported being able to validate all of their important product decisions with data
Over 50% of product teams feel they are unable to quickly answer product questions
38% feel they are not able to effectively measure their most important metrics
aren’t confident they understand their conversion rates and know where and why users drop-off
aren’t confident they know what brings users back to their product
aren’t confident they understand their customer journeys through their product
aren’t confident they have the ability to measure the impact of their feature launches
We compared survey data from Mixpanel customers and non-Mixpanel customers to see how they stacked up.
The data we get from Mixpanel is vital to what we do, every day. Teams across the company are able to answer their own analytics questions easily, without any developer skills.Jeff Parker VP of Product Strategy & Design, Quicken Inc.
Join companies like Uber, Expedia, and Rakuten Viber to unlock powerful insights you might be missing. See what Mixpanel can do for you.