Surface the user behaviors that correlate with your goals, like a purchase, an upsell, or higher retention, but leave the math to Mixpanel. Run experiments to see what actually leads to your goals, so you know what to recreate or prioritize.
Go beyond correlations with advanced causal models. The Impact report uses propensity matching to account for external factors so you know if your feature launches impacted user behavior.
Some of the most valuable information I glean from Mixpanel comes from finding anomalies automatically and getting insight into why they may have occurred.Chris Vezzuto Senior Software Engineer
Better understand your users with Mixpanel.