Data science

Know why users behave the way they do with data science models

Let Mixpanel take your user behavior analytics a step further with data models that predict users' actions, identify behavioral correlations, and alert you when important metrics change. Uncover what drives your KPIs up or down, so you can take the right action.

A Mixpanel Predict report showing what events are most likely to convert after using a free trial
Predict

Predict who is likely to convert for more relevant communications

Mixpanel’s predictive analytics model uses past behaviors to surface which users are likely (or unlikely) to perform an action. Target potential converters or at-risk users with timely messages and special offers, to increase conversions.

An Anomaly Detection notification show that an A/B test group is preforming below expected
Anomaly Detection

React quickly when KPIs change out of the blue

Get notified immediately when important metrics spike or dip unexpectedly, along with the users causing the change, so you can take action right away.

A Retention report showing a notification alerting of an interesting segment. For example, users that were Facebook referrals retain 17% worse than the average retention rate for 7 weeks
Automatic Segmentation

Know which user segments are causing changes in your metrics

Automatically surface interesting segments of users, like male iPhone users in Canada who retain less (or more) than others. Quickly make changes to identify and fix what’s causing the change, or take advantage and acquire more users from the same segment.

Signal report showing how user behaviors correlate to goal events, such as plan upgrades
Signal

Discover what behaviors lead to a particular goal

Surface the user behaviors that correlate with your goals, like a purchase, an upsell, or higher retention, but leave the math to Mixpanel. Run experiments to see what actually leads to your goals, so you know what to recreate or prioritize.

on-demand-funnels
On-demand Funnel Segmentation

Surface the top conversion drivers

Discover which specific user segments, like Referrer = Linkedin, or Browser = Firefox, are driving the conversion rates in your funnels up or down, all with a single click. Mixpanel combs through each property and value, so you can spot why certain users convert or not.

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Your product’s future
could be hiding in your data

Better understand your users with Mixpanel.

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