How do you decide if it’s more effective for you to build your own analytics, or buy a product analytics tool?
Should you build your own solutions for product analytics or buy one? This is a common question that companies face when they’re looking at how they can get product and user behaviour insights to product teams to drive growth in their business.
Ketan heads the Mobile Tech team for the fast-growing credit card bill payment platform, CRED, where his team focuses on redefining the mobile experience for users. Before joining CRED, Ketan played a key role in building and shaping the OLA consumer android app. He also has an entrepreneurial spirit and was co-founder of Tenory, a music discovery platform.
Powerful, self-serve product analytics to help you convert, engage, and retain more users.
