A common pitfall of SaaS companies is investing too much in user acquisition, but too little in user activation. User activation is a bridge that brings users from a marketing touchpoint to their “Aha!” moment where they first start experiencing value from your product–an important step to upgrade your trial users to paid ones.
Join us for a fireside chat with Anish Thimanna, Product Manager and Hema Ramaswamy, Data Analyst at Signeasy, an easy-to-use, cloud-based eSignature and document transaction management solution for businesses with over 8 million users worldwide, to explore the topic of user activation for SaaS.
