How to Boost SaaS Activation Rates - Mixpanel

How to Boost SaaS Activation Rates

  • 85mins

A common pitfall of SaaS companies is investing too much in user acquisition, but too little in user activation. User activation is a bridge that brings users from a marketing touchpoint to their “Aha!” moment where they first start experiencing value from your product–an important step to upgrade your trial users to paid ones.

Join us for a fireside chat with Anish Thimanna, Product Manager and Hema Ramaswamy, Data Analyst at Signeasy, an easy-to-use, cloud-based eSignature and document transaction management solution for businesses with over 8 million users worldwide, to explore the topic of user activation for SaaS.

In this webinar you will learn
  • What is user activation, why is it so important for SaaS and how do you measure it?
  • Strategies for activation, with real-life examples from Signeasy
  • Secrets to setting up the right SaaS metrics
  • Screenshot 2022-01-07 at 4.24.40 PM
    Anish Thimanna Product Manager @ Signeasy Speaker info
  • Passport SIze
    Hema Ramaswamy Data Analyst @ Signeasy Speaker info

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