To be competitive and successful in today’s digital industry, companies need to offer their customers an exceptional experience at every turn. To do so, they must constantly iterate on their products and the campaigns their users interact with.
It’s easier said than done, and requires collecting the right data and using the right tools to interpret it, to ultimately guide decision making across the business.
In this on-demand webinar, the experts from Mixpanel and Human37 unpack the difference between two commonly misused, but equally important, toolsets: product analytics and marketing analytics. They break down how the data collected differs, the types of insights you’re able to surface with each, and how they complement each other. Killian Saint cricq, Engineering Manager & Full-Stack Developer at StuDocu, also shares how they successfully use both tools to build better products and campaigns.