Group Analytics

Go beyond analyzing individual user behaviors by grouping data by account, device—or any other way you want to assess your business. Answer questions about account health, calculate the lifetime value of your assets, drive enterprise adoption, and more.

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ACCOUNT & COMPANY ANALYSIS

Measure and improve the health of your accounts

Understand what an engaged account looks like compared to an at-risk account and get a holistic view of the health of your business. Dig into the actual features keeping accounts engaged and see which accounts might need extra product feature adoption campaigns.

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SHARED DEVICE ANALYSIS

Track activity of any asset or device for better forecasting

Measure the average number of times a rental bike gets used each month, how often rental cars need to get serviced, or how many users access a thermostat each week. Use that insight to help you forecast hardware production and understand the lifetime of each asset.

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TWO-SIDED MARKETPLACE

Understand the behavior of buyers and sellers

Clearly track how different categories of users interact with your products. Understand how many users buy or sell products on your platform, or analyze the differences in how riders and drivers navigate your mobile app.

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ACCOUNT-LEVEL RETENTION

Learn why certain accounts are more retained than others

Some users, like the engineers who implement a Saas tool, may churn from your product after setup, and that’s not a bad thing. By looking at retention by account, you’ll see which accounts have retained users, so your results aren’t influenced by natural user churn. Or, see which accounts are most highly retained, broken out by account rep or industry.

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EXPANDED CRITERIA FOR MESSAGE TARGETING

Set targeting criteria using the activity of other groups

After discovering a mechanical issue in a batch of scooters from a new supplier, you create a cohort of users who’ve rented a defective scooter in the last 30 days. Send them a targeted email with a coupon for a free ride to get ahead of the problem before they churn.

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Flexible analysis

Choose up to six different ways to group your data.

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Start immediately

Setup is easy, and we’ll backfill your data so you can get started right away.

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Easy maintenance

No need for separate projects, simply toggle between the entity you’d like to analyze—all in one project.

Get started

Contact sales to get a demo of Group Analytics or reach out to your Customer Success Manager to set it up. Learn more about how it works.