Group Analytics lets you calculate metrics at the account or company level, like product adoption, active usage, and retention. This add-on is popular with B2B SaaS companies looking to understand their customers’ usage patterns to drive upsell and prevent churn.
For B2B products, the people who purchase, implement and use the product aren’t always the same. Group Analytics lets you track progress through funnels at the account level to more accurately understand conversion rates and points of friction.
Scott Kavanagh Sr. Principal Software Engineer
We are in a better position today than we ever have been to measure our products and services in a consistent way. With Group Analytics, our Customer Success team is able to use Mixpanel to better understand adoption, engagement, and retention across their customer base.
See which product features are popular with your strategic accounts, and where usage is tailing off. With deeper engagement and retention insights, you can better understand customer adoption and spot accounts ripe for an additional training session.
Discover accounts that are ready for upsell, or at risk of churn, based on their activity and product usage trends. Identify the baseline for your engagement rate across accounts, and use custom alerts to get notified when your key metrics dip or spike.