The definition of active usage depends on your business. Mixpanel’s query builder lets you define metrics on your own terms, and compare how often (or how deeply) people engage with your product.
Dan Rader Sr. Product Manager
We use Mixpanel for the first part of the funnel, for discovery, activation, and engagement. I’m in Mixpanel every day, multiple times a day looking at the micro funnels and looking at the inner engagement of customers.
Mixpanel lets you track users at different engagement stages and group them in cohorts such as new, resurrected, dormant, or retained.
Perfect for product managersGil Sadis, VP of Product at Lemonade
With Mixpanel, you’ll know how to boost engagement because you’ll see where users get stuck. We partner with best-in-class messaging tools so you can power campaigns with behavioural segmentation.
Viber used engagement insights from Mixpanel to promote the right features, boosting sharing, chats, and messaging for its users by 15%.