Analytics for Targeting and Messaging - Mixpanel
Behavioral targeting

Engage users with precision

Mixpanel enables you to learn who dropped out of your funnel, stopped using your product, or is ready for an upgrade, so you can engage these users with your messaging platform of choice.

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BehaviorTargeting
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BEHAVIOURAL SEGMENTATION

Target users based on product activity

Create and sync cohorts of users based on their in-product actions, like buying 3 products in a month or abandoning multiple shopping carts in a week. Then engage them with targeted messaging to increase customer lifetime value.

BEHAVIORALSEGMENTATION
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FOCUSED TARGETING

Find the most opportune moment to engage users

Follow your users across the funnel and identify who drops off and when, so you can engage them on time and increase conversion. Find inactive users, or those that don’t retain, and engage them before they churn.

FocusedTargeting
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POST-ENGAGEMENT ANALYSIS

Analyze the impact of your messages

Send event data back to Mixpanel and see how your messages and their variants affected user behaviour or key metrics like engagement, conversion rates, or user retention.

PostEngagement

Build Better Products

Powerful, self-serve product analytics to help you convert, engage, and retain more users.