Engagement - Mixpanel
Engagement analysis

Get more
users to value

Deeply engaged users find more value in your product and retain better. Mixpanel takes engagement analysis to new dimensions so you can analyze depth, breadth, and frequency of product usage.

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Measure
active usage
Get users
on the right path
Re-engage with
in-product data
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DAU/WAU/MAU ANALYSIS

Measure
active usage

The definition of active usage depends on your business. Mixpanel’s query builder lets you define metrics on your own terms, and compare how often (or how deeply) people engage with your product.

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We use Mixpanel for the first part of the funnel, for discovery, activation, and engagement. I’m in Mixpanel every day, multiple times a day looking at the micro funnels and looking at the inner engagement of customers.

Dan Rader Sr. Product Manager
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LIFECYCLE ANALYSIS

Get users on
the right path

Mixpanel lets you track users at different engagement stages and group them in cohorts such as new, resurrected, dormant, or retained.

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Perfect for product managers Gil Sadis, VP of Product at Lemonade
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USER SEGMENTATION

Re-engage using
in-product data

With Mixpanel, you’ll know how to boost engagement because you’ll see where users get stuck. We partner with best-in-class messaging tools so you can power campaigns with behavioural segmentation.

Learn More
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Customer Story

Boosting engagement for 1 billion users

Viber used engagement insights from Mixpanel to promote the right features, boosting sharing, chats, and messaging for its users by 15%.

Read Full Story
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Build Better Products

Powerful, self-serve product analytics to help you convert, engage, and retain more users.