How many users come back and experience value moments in your product again – and again? Monitor your retention rate and break down retention data by user behaviour to prioritize product areas that move the needle.
Mike Salway Principal Product Manager
Mixpanel Retention reports help our team track retention over time, break them down by different cohorts, and compare the different cohorts to see how they differ from the average user or a high intent user.
Which user paths lead to long-term loyalty? Compare retention rates of users who complete the full onboarding flow with those who jump straight into action. Understand which user steps are key, and use this data to set your users up for long-term success.
I use Mixpanel every single hour of every dayFayssal J, CEO
Where should you focus your energy and resources to move the retention metric? Deep-dive into the behavioural data of different user groups to find the actions and trends that inspire your next campaign or product improvement.
Which surprising behaviours lead to churn? Identify those churn risk markers early on, and re-engage at-risk users with personalized campaigns. Mixpanel integrates with best-in-breed technology so you can send hyper-targeted messages using in-product data.