Privacy Policy | Mobile & Web User Analytics | Mixpanel

Privacy Statement

Last updated October 25, 2022


This Privacy Statement reflects Mixpanel, Inc.’s (collectively with its subsidiaries and affiliated companies, “Mixpanel,” “we,” “our,” and “us”) commitment to privacy and data protection. This Privacy Statement describes how we collect and process data about visitors to our websites (the “Site”), users of our web and mobile applications (“Applications”) including individuals who use Mixpanel’s data analytics platform and professional services (collectively the “Services”). This Privacy Statement does not apply to individuals whose information may be collected by Mixpanel’s customers in connection with the use of Mixpanel’s Services.


We collect and use personal data from visitors to our Site, and users of our Services to provide Mixpanel’s Services, to ensure those Services and our marketing materials are relevant and secure, and to conduct our business.

  • This Privacy Statement only applies to Mixpanel’s collection and use of personal data collected from visitors to our Site and users of our Services, and does not apply to our customers’ use of Mixpanel’s Services to process data. If you have questions about how our customers use Mixpanel to process information or data from your use of such customers’ services, you should contact them directly.
  • Mixpanel collects personal data when you sign up for our Services, use our Services, or share information with us. We also collect information about your use of various technologies (including first- and third-party cookies, local browser storage, and other tracking technologies).
  • Mixpanel uses the personal data you share or that we collect to provide our Services, to enhance our websites and mobile applications, to market Mixpanel’s products to you, for security purposes, and to comply with applicable laws, regulations, and other legal requirements. You can learn more about our use of personal data here.
  • Mixpanel does not sell the personal data we collect. We do share that data with select third parties, but only in connection with providing our Services to our customers or when we have a legal basis for such sharing.
  • Mixpanel uses cookies and other tracking technologies to track your use of our websites, mobile applications, and your use of our Services. This Privacy Statement also describes opportunities for controlling our use of such technologies.
  • Mixpanel transfers personal data to the United States and other countries. These may be outside of the country or region you live in. We perform these transfers under certain model contractual provisions approved by the European Commission.
  • Mixpanel respects privacy rights, and we built our privacy compliance program with the European General Data Protection (the “GDPR”), the California Consumer Privacy Act (the “CCPA”) and other privacy laws and regulations firmly in mind.
  • Mixpanel takes information security seriously, and its security controls are designed to safeguard personal data.


This Privacy Statement applies to Mixpanel’s collection of personal data, and it is not intended to apply to the collection or use of personal data by Mixpanel’s customer’s use of our Services. This Privacy Statement also does not apply to third-party websites, applications, or services reachable from our websites or mobile applications.

Mixpanel collects information under the direction of its customers in connection with its provision of the Services. Because a customer’s collection or use of personal data is specific to their use and implementation of the Services, please consult the relevant customer’s privacy statement, privacy notice, or the relevant written contract for the Services for more information. We do not have a direct relationship with our customers’ customers or end-users.

If you are a customer of one of Mixpanel’s customers and would like more information on their use of your data, please contact the customer that you interact with directly. If you have further questions about the application of our Privacy Statement, please contact our Privacy Program at


We collect information, including personal data, when you visit our Sites or use our Services. We collect this information when you fill out forms or engage with us directly. We also collect this information via cookies, pixel tags, and certain software designed to interact with your computer or mobile device.

Information you share with us

If you choose to share your data with us, we will collect the following information:

  • If you decide to create a Mixpanel application account to use our Services, you must enter your first and last name, email address, and password or otherwise enter similar information into forms or surveys on our Site or Applications.
  • If you share information with us by entering it into your account–information like postal address, phone number, fax number, company name, and credit card payment information.
  • If you tell us where you are (e.g., by allowing your mobile device to send us your location), we may store and use that information for internal analytics purposes.

When you are asked to provide personal data, you may decline. And you may use application or device controls to prevent certain types of automatic data collection. But if you choose not to provide or allow information that is necessary for specific products or features, those products or features may not be available or may not function correctly.

Information collected via technology 

We automatically collect certain information via technology when you use the Site, Applications, and Services:

  • IP Address, Location, Website Activity, and Browser Information. When you visit our Site or use our Applications, some information is automatically collected. We collect information about the type and language of the operating system (“OS”) running on your device, your internet protocol address (“IP Address”), the browser type you used during your visit, and the website you visited just before ours. We also collect information about which web-elements or objects you interact with, metadata about your activity on the Site, changes in your user state, and the duration of your visit.
  • Mobile Application Services. We may also collect information from your mobile device including, but not limited to, the first time the Application is opened, the mobile carrier, the device identifier, the type of device that is being used, if you have downloaded our Applications, and your usage activity while using the Application. This information is generally used to help us deliver the most relevant information to you and improve our Services and analytics platform. Also, in the event our Applications crash on your mobile device, we will receive information about your mobile device model and OS version, which allows us to identify and fix bugs and otherwise improve the performance of our Applications. We send you a push notification from time-to-time to update you about any events or promotions that we may be running. If you no longer wish to receive these types of communications, you may turn them off at the device level. To ensure you receive proper notifications, we will need to collect certain information about the device you are using, such as the OS and user identification information. We use mobile analytics software to allow us to better understand the functionality of our Applications on your phone. This software may record information such as how often you use the Application, the events that occur within the Application, aggregated usage, performance data, and what app store you used to download the Application. We do not link the information we store within the analytics software to any personal data you submit within the mobile Application.
  • Cookies. Mixpanel collects information about your use of our Sites, Applications, and Services via cookies.

Information obtained from third-party sources

When we collect information in connection with our business relationship with you, we may also purchase data about you from third parties. To be clear, we do not buy any data from any third parties in connection with our provision of the Services, and we never combine the purchased data with information about our customers’ end users or customers.

We protect information obtained from third parties according to the practices described in this Privacy Statement, plus any additional restrictions imposed by the source of the data. These third-party sources include, for example:

  • Applications and services, such as social networks that make users’ information available to others;
  • Service providers that help us determine your device’s location based on its IP Address to customize certain products to your physical location;
  • Partners with which we offer co-branded services or engage in joint marketing activities; and
  • Publicly available sources, such as open government databases or other information in the public domain.

Information created or generated

We infer new information from other information we collect, including using automated means to make information about your likely preferences or other characteristics. For example, we infer your city, state, and country location based on your IP Address.


Cookies are small text files we send to individuals’ computers when they visit our Sites. Like nearly all websites, cookies make our Sites work more efficiently and effectively and help us improve our Site, the relevance of our marketing activities, and your experience while using the Site, Applications and Services.

Some of the cookies we use may provide us with information about you. The text in a cookie often consists of a string of numbers and letters that uniquely identifies your computer, but it can contain other information as well.

We use cookies to see which areas and features are popular and to count visits to our Site. Most web browsers are set to accept cookies by default. If you prefer, you can choose to set your browser to remove cookies or to reject cookies. If you are visiting our Site from the European Union or the United Kingdom, you will be asked to opt-in to receiving cookies.

If you want to delete or refuse cookies, this could affect certain features or functionality of our Site and could remove cookies used to opt-out of tracking for the Services.

Mixpanel uses cookies and similar technologies for:

  • Site Authentication, Identity and Access Management, Security, and to Conduct Its Business. When you sign into the Site using your username and password, we store an encrypted cookie on your device. This cookie allows you to move from page to page within the Site without having to sign in again on each page. You can also save your sign-in information, so you do not have to sign in each time you return to the Site.
  • Marketing. Mixpanel uses cookies and related technologies to measure your interest in Mixpanel’s products and services so it can market those products and services to you.
  • Performance. Mixpanel uses cookies for load balancing to help ensure that our websites remain up and running.
  • Social Media. Portions of our Site include social media cookies or widgets, including those that enable users who are logged in to the social media service to share content via that service.
  • Storing Information for Purchases on the Site. When you seek to purchase one of our Application Services plans, we store the data in a cookie to remember the products and information you have added for purchase.
  • Site Experience. When you use or view certain content on the Site, Mixpanel will store a cookie to ensure that you do not see the same content again or to save your interest preferences.
  • Opt-Out Cookie. When you opt-out of tracking on the Site, Mixpanel will store a cookie that will block other cookies from being stored.

Some of the cookies we commonly use are listed below. This list is not exhaustive, but it is intended to illustrate the main reasons we typically set cookies. If you visit one of our sites, the Site may set some or all of the following cookies:

  • IRB, Insights, or MP: We use these cookies for Site analytics and operational purposes.
  • SessionID: Helps to authenticate you when you sign into your account.

Certain third parties may also set cookies on your computer or device when you visit our Sites. In some cases, that is because we have hired a third party to provide services on our behalf, such as payment processing for credit card billing. In other cases, it is because our web pages may contain content or ads from third parties, such as videos, news content, or ads delivered by other ad networks. Because your browser connects to those third-parties’ web servers to retrieve that content, those third parties set and read their cookies on your device and may collect information about your online activities across websites or online services. To control cookies from those third parties, visit their sites. If you wish to opt-out of interest-based advertising, click here (or if located in the European Union or the United Kingdom, click here). Please note you will continue to receive generic ads. These third-party cookies include:

  • Google
  • Stripe
  • Facebook
  • LinkedIn
  • Twitter
  • Marketo

Pixel Tags

We also use “pixel tags” (also referred to as clear gifs, web beacons, or web bugs). Pixel tags are tiny graphic images with a unique identifier, similar in function to cookies (as noted below), that are used to track the online movements of web users. We embed these on our web pages but do not store them locally on your device. Pixel tags also allow us to see if emails we send are opened. We do this to ensure that we are sending only messages that are of interest to our customers. We may use this information to reduce or eliminate messages sent to a user. We do not tie the information gathered by pixel tags to our users’  personal data.

Browser Local Storage

We also store data locally on your device to enhance the user experience on our Site. For example, browser local storage allows us to save the state of your current page so that when you return at a later time or refresh the browser, the page will remain the same. We also use browser local storage to display “recently viewed items” or to mark your place in a tutorial, video, tooltip, or onboarding flow.


We use the personal data we collect for the purposes described in this Privacy Statement or as otherwise disclosed to you. In general, we use the information we collect primarily to communicate with you, to market, provide, maintain, protect, and improve our current Application Services, and to develop new or enhanced versions of those Application Services.

Here is a list of how we use your information:

  • Facilitate the creation of and securing of your account on our network;
  • Identify you as a user in our Application Services;
  • Improve our Application Services, Site and how we operate our business;
  • Understand and enhance your experience using our Site and Application Services;
  • Provide and deliver products and services, including the Application Services, that you request, including securing, troubleshooting, and personalizing those products;
  • Respond to your comments or questions and for our Support team to provide service;
  • Send you related information, including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages;
  • Communicate with you about promotions, upcoming events and news about products and services offered by Mixpanel and our selected partners, and for other marketing purposes of Mixpanel;
  • Link or combine it with additional information we get from third parties, to help understand your needs and provide you with better service, as described under “Profiling” below; and
  • Protect, investigate, and deter against fraudulent, unauthorized, or illegal activity.

Creation of De-Identified Data. We may create de-identified data records sourced or extracted from data connected to or associated with personal data by excluding information (such as your name) that makes the data personally identifiable to you. We use this de-identified data to analyze request and usage patterns so that we may enhance the content of our Application Services and improve our Application Services and Site navigation. We reserve the right to use de-identified data for any purpose and disclose de-identified data to third parties in our sole discretion where permitted by applicable law.

Profiling. When you interact with our Site by completing a form (such as a request for us to contact you, creation of an Account, request for information on pricing, or downloading content), we will collect your personal data and analyze your information to build individual profiles. We use third-party tools to help us make the profile by providing information about your business (like, company size and industry, for example). These profiles will be used to help us predict future interest in our Application Services. We base our profiling on your activity on the Site, and we update your profile in real-time based on your use of the Site.


We share personal data with your consent or as necessary to complete your transactions or to provide the products you have requested or authorized. For example, when you provide payment information to make a purchase, we will share that information with banks and other entities as necessary for payment processing, fraud prevention, credit risk reduction, or other related financial services. We also share personal data as follows:

  • Affiliates and Subsidiaries. Our subsidiaries and affiliates share standard information systems and process information as needed to provide our products and operate our business.
  • Third-Party Service Providers. With third parties who work on our behalf for the purposes described in this Privacy Statement, provided that such third parties agree to provide at least the same level of privacy protection as required by this Privacy Statement. These services may include providing cloud computing infrastructure, website crash reporting, and providing customer support or account administration.
  • Lawful Requests. To comply with laws or to respond to lawful requests and legal process, provided that Mixpanel will endeavor to notify you, where practical and permitted by applicable law or regulation, if Mixpanel has received a lawful request for your information.
  • Protection of Rights and Property. To protect the rights and property of Mixpanel, our agents, customers, and others, including to enforce our agreements and policies.
  • Emergency. In an emergency, including to protect the personal safety of any person.
  • Corporate Restructuring. For a corporate transaction (or negotiation of a corporate transaction) involving sale or transfer of all or a part of our business or assets (corporate transaction may include, for example, any merger, financing, acquisition, divestiture or dissolution transaction or proceeding). We may transfer your personal data in the event of an insolvency, bankruptcy, or receivership. If another company acquires our company, business, or assets, that company will possess the personal data collected by us and will assume the rights and obligations regarding your personal data as described in this Privacy Statement.


Mixpanel maintains appropriate and reasonable administrative, technical, and physical safeguards designed to help protect your personal data to prevent loss, misuse, and unauthorized access, disclosure, alteration, and destruction. However, no transmission over the internet is 100% secure. We encourage you to protect your usernames and passwords to help prevent anyone from accessing or abusing your Application Services account(s), including not using the same passwords for the Application Services that you use with other accounts. If you have any questions about the security of your personal data, you can contact us at


In addition to the choices outlined in other parts of this Privacy Statement, you also have control over the following:

  • Access, Correction, and Deletion. If you wish to request access to or correction or deletion of personal data about you that we hold, you have some controls available to you from the “Account Settings”portion of the Application Services. You can also contact our Privacy Program at However, to the extent permitted by applicable law, we reserve the right to charge a fee or decline requests that are unreasonable or excessive, where providing the information would be prohibited by law or could adversely affect the privacy or other rights of another person, or where we are unable to authenticate you as the person to whom the information relates.
  • Email Communications. You may opt-out of receiving promotional or marketing emails from Mixpanel by following the instructions in those emails. If you opt-out, we may still send you non-promotional emails, such as emails about your Mixpanel projects or our ongoing business relationship.
  • Application(s). You can stop all collection of information by our Application(s) by uninstalling the Application(s). You may use the standard uninstall processes as may be available as part of your mobile device or via the mobile application marketplace or network.
  • Do Not Track Signals. Some web browsers may transmit signals instructing websites and other online services not to track information. In our opinion, no standard governs what, if anything, websites should do if they receive these signals. Mixpanel currently does not respond to such browser signals or similar mechanisms instructing not to track information. If and when a standard is established, we may revise our position on responding to these signals. Third parties may collect personal data about your online activities over time and across sites when you visit our Site or use the Mixpanel Service.
  • Social Media Widgets. As noted above, our website may include social media features, such as the Facebook and LinkedIn button or interactive mini-programs that run on our website. These features may collect your IP Address, which page you are visiting on our Site and may set a cookie to enable the feature to function correctly. Social media features and widgets are either hosted by a third party or hosted directly on our website. Your interactions with these features are governed by the privacy statement or notice of the third party providing it.


If you are a California resident and the processing of personal information about you is subject to the California Consumer Privacy Act (“CCPA”)you have certain rights with respect to that information. In particular, you have a right to request that we provide you with the following information:

  • The categories and specific pieces of personal information we have collected about you;
  • The categories of sources from which we collect personal information;
  • The purposes for collecting, using, or selling personal information;
  • The categories of third parties with which we share personal information;
  • For companies that disclose personal information for a business purpose, the categories of personal information disclosed about you for a business purpose; and
  • For companies that “sell” personal information, the categories of personal information sold about you and the categories of third parties to which the personal information was sold, by category or categories of personal information for each third party to which the personal information was sold. Mixpanel does not “sell” personal information as defined by the CCPA.

To submit such requests, contact us at or the other contact information set out below. You also have a right to request that we delete personal information under certain circumstances, subject to several exceptions. Finally, you have a right not to be discriminated against for exercising rights set out in the CCPA.


If the processing of personal data about you is subject to European Union data protection law, you have certain rights with respect to that information:

  • You can request access to, and rectification or erasure of, personal data;
  • If any automated processing of personal data is done with your consent or under a contract with you, you have a right to transfer or receive a copy of the personal data in a usable and portable format;
  • If the processing of personal data is based on your consent, you can withdraw consent at any time for future processing;
  • You can object to, or obtain a restriction of, the processing of personal data under certain circumstances; and
  • For residents of France, you can send us specific instructions regarding the use of your data after your death.

To make such requests or contact our Privacy Program at We process data as a processor on behalf of our customers. If you are a customer of our Customer, you should put requests to them or contact them. You also have the right to lodge a complaint with a supervisory authority, but we encourage you to first contact us with any questions or concerns.

We may rely on different lawful bases for collecting and processing personal data about you, for example, with your consent and/or as necessary to provide the products you use, operate our business, meet our contractual and legal obligations, protect the security of our systems and our customers, or fulfill other legitimate interests.


In light of the Schrems II decision, Mixpanel no longer relies on the Privacy Shield Framework for data transfers. Where personal data originating in Europe is (i) directly transferred to Mixpanel by its customers, (ii) transferred by Mixpanel on an intragroup basis between Mixpanel group entities, or (iii) transferred by Mixpanel to external (sub-)processors, Mixpanel enters into Standard Contractual Clauses (“SCC”) with such parties. Additionally, Mixpanel has in place technical and organizational safeguards to ensure the protection of personal data. 

In the future, Mixpanel may rely on alternative transfer tools, but only to the extent such transfer tools are recognized as providing appropriate safeguards necessary to meet the requirements of applicable data protections laws.

Nonetheless, Mixpanel continues to participate in and has certified its compliance with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework for its collection, use, and retention of personal data transferred from the European Union and Switzerland to the United States. Mixpanel is committed to subjecting all personal data received from European Union member countries, the United Kingdom, and Switzerland, respectively, to the Frameworks’ applicable principles (“Principles”). If there is any conflict between the terms in this Privacy Statement and the Privacy Shield Principles, the Principles shall govern. To learn more about the Privacy Shield Frameworks, or to check our status, visit the U.S. Department of Commerce’s Privacy Shield website at

Mixpanel is responsible for the processing of personal data it receives, under each Privacy Shield Framework, and subsequently transfers to a third party acting as an agent on its behalf. If third-party agents process personal data on our behalf in a manner inconsistent with the principles of either Privacy Shield Framework, we remain liable unless we prove we are not responsible for the event giving rise to the damage. Mixpanel complies with the Principles for all onward transfers of personal data from the European Union, the United Kingdom, and Switzerland, including the onward transfer liability provisions.

With respect to personal data received or transferred pursuant to each Privacy Shield Framework, Mixpanel is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, Mixpanel may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

In compliance with the Principles, Mixpanel commits to resolve any complaints about your privacy and our collection, use, or disclosure of your personal data. If you have any inquiries or complaints regarding this Privacy Statement or our compliance with Privacy Shield, you should first contact Mixpanel at the contact information set forth below.

You may have the right to access or submit requests to review, correct, update, or delete your personal data. You can ask to review or correct personal data that we maintain about you by sending a written request to We may limit or deny access to personal data where providing such access is unreasonably burdensome, expensive under the circumstances, or as otherwise permitted by the Privacy Shield Principles.

Individuals who submit an inquiry or complaint to Mixpanel but do not receive an acknowledgment from us or think the complaint or concern has not been satisfactorily addressed, please contact our U.S.-based third-party dispute resolution provider (free of charge) at You must include the following information: the name of the company, the alleged privacy violation, your contact information, and whether you would like the particulars of your complaint shared with the company. Under certain conditions, more fully described here, you may be entitled to invoke binding arbitration when other dispute resolution procedures have been exhausted. In addition, the U.S. Federal Trade Commission is the statutory body that has jurisdiction to hear any claims against Mixpanel regarding possible unfair or deceptive practices and violations of laws or regulations governing privacy.


The personal data we collect may be stored and processed in your country or region, or in any other country where we or our affiliates, subsidiaries, or service providers maintain facilities. Currently, we primarily use data centers in the United States. The storage location is chosen to operate efficiently and improve performance. We take steps designed to ensure that the personal data we collect under this Privacy Statement is processed according to the provisions of this Privacy Statement and applicable law wherever the data is located.

Location of Processing European Personal Data. We transfer personal data from the European Economic Area, United Kingdom and Switzerland to other countries, some of which have not been determined by the European Commission to have an adequate level of data protection. When we do so, we use a variety of legal mechanisms, including contracts, to help ensure your rights and protections. To learn more about the European Commission’s decisions on the adequacy of personal data protection, please visit


We retain personal data for as long as necessary to provide the products and fulfill the transactions you have requested, comply with our legal obligations, resolve disputes, enforce our agreements, and other legitimate and lawful business purposes. These needs can vary for different information types in the context of different products. Accordingly, our actual retention periods can vary significantly based on criteria such as user expectations or consent, the sensitivity of the information, the availability of automated controls that enable users to delete data, and our legal or contractual obligations.


Mixpanel may change this Privacy Statement from time to time to reflect changes in our offerings, how we collect, use, or disclose personal data, or applicable law. This Privacy Statement was last updated on October 25, 2022. If we make any changes to this Privacy Statement, we will change the “Last Updated” date above. If we make any material changes, we will provide notice or obtain consent regarding such modifications as may be required by law. 


If you have a privacy concern, complaint, or a question for Mixpanel please contact our Privacy Program at Any data protection officer related enquiries should also be directed to this email address.

Mixpanel’s EU Data Protection Representative is MIXPANEL S.L. and may be reached by email at or by post at the following address: Avenida Diagonal, 442 – P. 3 PTA. 1 08037, Barcelona, Spain.

Mixpanel’s UK Data Protection Representative is MIXPANEL UK LIMITED. and may be reached by email at or by post at the following address: 1-2 Berners St, London W1T 3LA, United Kingdom.