Determine the exact users you’d like to target with a message or an experiment, based on behavioral data, like watching a video, or abandoning a cart, and demographic data, like age or location.
Easily build highly personalized messages, and test multiple versions to see what works—all in Mixpanel, no code required.
Set detailed behavioral triggers, sequences, and rate limits for messages, to ensure that each campaign is relevant, timely, and delivered at the right pace.
Notifications were previously impossible to track. We had zero idea how effective they were. One of the biggest things Mixpanel gives us is the power of Notifications, and the analytics that come with it.Meghan Semancik Growth Consultant
By sending relevant communications tied to a user’s actions, we can isolate user trends and nudge users in order to take a specific action. That type of targeting increases our conversions with each group, and helps us effectively encourage our users to re-engage with the platform.Saphh Li Product and Growth Expert
Experiment with different experiences and track the effect they have on your primary metrics before you roll them out to all users. Easily A/B test parts of the UI, or use our powerful developer tools to test more substantial aspects, like the speed of an animation.
Let the granular user data in Mixpanel power the campaigns and messages your teams send through tools like Marketo, Urban Airship, Braze, and more, via our turnkey integrations.
Better understand your users with Mixpanel.