Targeted messages & experiments

Influence users and speed up innovation with tailored content and tests

Mixpanel helps you find the users you should target to drive changes in your KPIs, and provides the tools to execute. Nudge users with targeted messages or A/B tests based on real-time behaviors, and then track the impact in Mixpanel.

Granular behavioral targeting

Boost campaign performance by targeting specific user groups

Determine the exact users you’d like to target with a message or an experiment, based on behavioral data, like watching a video, or abandoning a cart, and demographic data, like age or location.

A targeted push notification built in Mixpanel
Web and mobile messaging

Reach and influence users through push, email, SMS, and in-app messages

Easily build highly personalized messages, and test multiple versions to see what works—all in Mixpanel, no code required.

Setting a detailed message send trigger, sequences, and rate limits
Flexible delivery options

Maximize impact by controlling message prioritization and frequency

Set detailed behavioral triggers, sequences, and rate limits for messages, to ensure that each campaign is relevant, timely, and delivered at the right pace.

Creating an A/B test for a mobile app UI to increase conversion rates
Mobile A/B testing

Improve your app by quickly testing new experiences

Experiment with different experiences and track the effect they have on your primary metrics before you roll them out to all users. Easily A/B test parts of the UI, or use our powerful developer tools to test more substantial aspects, like the speed of an animation.

Message engagement analytics

Measure how messages moved your metrics in Mixpanel

Build Funnels and Flows to see exactly what happens after sending a message or running a test, or use the Impact report to see if your message impacted user behavior. See if your email actually brings users back into your app, and who uses the coupon code you sent.

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Your product’s future
could be hiding in your data

Better understand your users with Mixpanel.

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