Determine the exact users you’d like to target with a message or an experiment, based on behavioral data, like watching a video, or abandoning a cart, and demographic data, like age or location.
Easily build highly personalized messages, and test multiple versions to see what works—all in Mixpanel, no code required.
Notifications were previously impossible to track. We had zero idea how effective they were. One of the biggest things Mixpanel gives us is the power of Notifications, and the analytics that come with it.Meghan Semancik Growth Consultant
By sending relevant communications tied to a user’s actions, we can isolate user trends and nudge users in order to take a specific action. That type of targeting increases our conversions with each group, and helps us effectively encourage our users to re-engage with the platform.Saphh Li Product and Growth Expert
A/B test your messages by changing their look and feel or wording. Measure how they perform and track the effect they have on your primary metrics to keep improving your user engagement messaging.
Better understand your users with Mixpanel.