should be shared,
An open letter from our CEO Amir
Mixpanel is almost 10 years old.
Since the beginning, we’ve been on a journey to level the playing field so that every company can have access to the data infrastructure and analysis that only a few leading tech companies have been able to afford to build on their own.
Our first stop on this journey is to provide the best user analytics solution that helps you deliver on the outcomes you care about. I’m proud that we’ve helped companies of all sizes deeply understand their customers and build products and experiences that stand out.
We have the great fortune of working with over 26,000 customers and have watched many of them pave their own path to success. While each path is unique, we’ve been able to identify three core principles that these companies share.
First, they think outside-in and customer-first, which allows them to break internal barriers to focus on solving customer problems and creating value.
Second, they use the best tools for the job. These leading companies invest in technology choices that drive the right behavior and make it easier for teams to collaborate (e.g., Slack, Google Docs, etc).
Third, they use data to inform decisions and break down silos internally. This leads to a more creative culture as teams use data and take bigger risks.
These three principles build the foundation of what we are calling a culture of open knowledge. This is the opportunity we see in the world. When knowledge is open, business-changing decisions are made with confidence because every function works together with the same set of facts. Through effective experimentation, teams move forward without fear of failure.
The concept of operating a company based on quantifiable outcomes is conceptually simple but very painful to implement. We will relentlessly stay the course to level the playing field so that every one of you can open access to knowledge in your organizations. I’m grateful to all of you who have invested alongside us, and I look forward to learning with you in the months and years ahead for what should be a fun and fruitful journey.
Amir Movafaghi, CEO of Mixpanel
Inspired by our customers
The team looks at trends in customer behavior before they make hard decisions in the interest of all users (ditching swiping, for one). The team also needs an individual understanding of each user to make a match to drive their mission: helping people find love.Read more
To encourage more people to dig into customer behavior, Senior Director of Product Jeff Sugar created “Mixpanel University”, and everyone who passes his class receives a special diploma signed by Professor Sugar.Read more
What started as a need for simple marketing metrics turned into a need for custom metrics across every area of the business. Now, 100 different stakeholders use Mixpanel to deeply understand their customer’s journey.Read more
Regardless of the team they join, every new hire at Lemonade learns how to use Mixpanel, so they can act based on an end-to-end understanding of their users.Read more
Helping knowledge seekers to do good
Open Knowledge is for any team or organization trying to make a difference, no matter their size or structure. We’re giving away our full enterprise plan to registered nonprofits for free to help make their impact on the world that much greater.
Unified tools for
We’re creating an open ecosystem of partners. One tool isn’t going to solve all your problems, so we’re bringing together the best of the best with over thirty different turnkey integrations.
We can’t go it alone
We’re just at the beginning of this new vision, and we want to share what we learn along the way. To follow our journey, join our growing community of 45,000+ product, marketing, and analytics people on our publication, The Signal.