AppsFlyer – The global attribution leader
AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 6,000+ technology partners make better business decisions every day.
How AppsFlyer and Mixpanel work together
AppsFlyer will pass attribution data and touch points to Mixpanel via postbacks, we currently pass Install and In-app event touch points, including Uninstall data.
Use cases for integration
– Advanced attribution modeling and user journey building, powered by attribution signals from AppFlyer to Mixpanel in real-time.
– Leveraging AppsFlyer attribution insights to segment and build custom audience profiles within Mixpanel, pushing those audiences to other partners within the Mixpanel ecosystem.