Google Cloud Platform | Integration - Mixpanel

Google Cloud Platform

Google Cloud Platform is a comprehensive suite of cloud computing services.

About Google Cloud Platform
Google Cloud Platform, offered by Google, is a suite of cloud computing services that runs on the same infrastructure that Google uses internally for its end-user products, such as Google Search, Gmail, file storage, and YouTube.

How Google Cloud Platform and Mixpanel work together
For exporting your Mixpanel data directly to BiqQuery on a set cadence you can use Mixpanel’s Data Pipelines add-on. Once in BigQuery you can use the suite of tools offered by GCP to further analyze the data.

To import your event data from GCS, utilize the Cloud Import functionality.

Use cases for integration
By exporting to BigQuery it enables the use of SQL to query your Mixpanel data, either for expressing new types of queries or for joining against data already present in your data environment.
By importing with a GCS bucket you can analyze historical data utilizing Mixpanel, good for when:

  • You are switching off another product analytics tool.
  • Transferring internal data collected to Mixpanel.

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