Mailchimp | Integration - Mixpanel

Mailchimp

Bring your Mixpanel data into Mailchimp to send automated emails based on user behavior.

About Mailchimp
Mailchimp is an all-in-one marketing platform for growing businesses. We empower millions of businesses and individuals around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content.

How Mailchimp and Mixpanel work together
This integration syncs contacts from Mixpanel into your Mailchimp audience and maps cohort information to Mailchimp tags. When you define a cohort in Mixpanel, you can use it to group and filter data and ultimately target groups of users with your Mailchimp campaigns. Once connected, you will be able to automate your marketing based on who they are and how they interact with your business.

Use cases for integration
– Make managing your audience data simple – Automatically mirror audience data and eliminate manual imports and exports.

– Bring all your audience data together in one place – Sync Mixpanel cohorts as Mailchimp audiences, giving you one clear view of your users.

– Take the best action at the right time – Create relevant content for your users based on in-app behavior.

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