mParticle makes it easy to manage customer data along the entire product and customer lifecycle.
We believe data is a team sport. Teams across companies like Starbucks, NBCUniversal, Spotify and Airbnb use mParticle’s customer data infrastructure to deliver great customer experiences and accelerate growth. We make it easy to holistically manage customer data along the entire product and customer lifecycle.
How mParticle and Mixpanel work together
The mParticle Mixpanel event integration allows you to implement server side forwarding of real-time user behavioral data from mobile, web, connect devices and back-end systems from mParticle to Mixpanel. The mParticle Mixpanel audience integration allows you to sync Audiences that have been built in mParticle to Mixpanel People Attributes.
Use cases for integration
Analyze the full customer journey with granular insights and high-level trends. Build great products by identifying areas of drop off and retention, adapt based on insights. Power highly targeted marketing campaigns by combining customer insights with audience segmentation. Become a more data-driven organization by making it easier for team members to access data and use it to make decisions.