Radar | Integration - Mixpanel


Send geofence, POI, region, and trip tracking event data to Mixpanel as events and people properties.

About Radar
Radar is location data infrastructure. You can use our SDKs and APIs to build a wide range of location-based product and service experiences, including curbside pickup and delivery tracking, store locators, address autocomplete, location-based content and notifications, and more.

How Radar and Mixpanel work together
On the Mixpanel Project Settings page, copy the token from the Management tab. Then, on the Radar Integrations page under Mixpanel, set Enabled to Yes and paste your token. Note that you can set separate tokens for the Test and Live environments.

Whenever events are generated, Radar will send custom events and user properties to Mixpanel.

Use cases for integration
1. Send location-based events to Mixpanel to understand the location context of a user as they take certain actions in your app.
2. Analyze geofence events in the context of a user flow.
3. Generate Mixpanel events when a user enters or exits your store, a POI category (ie: an Airport), or specific chains (ie: your competitor’s store location).
4. Tie location data to Mixpanel’s user profiles.

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